SEW on the ‘ball’ on New Year’s Eve

Drive solutions specialist, SEW-Eurodrive, will play a key role in the 2009/2010 New Year’s Eve celebrations in Times Square, New York City.

A custom-made winch system used to lower the famous New Year’s Eve Ball will be driven by a 30kW SEW-Eurodrive gearmotor, delivering a high-level combination of reliability and performance.

The NYE Ball will be lowered slowly, travelling just 21m over the final minute of the year – this speed of descent translates to about 6rpm in the gearmotor’s output shaft.

“Drive applications like this one call for innovative solutions,” said SEW-Eurodrive Australia managing director, Rob Merola.

“Traditionally, this event is viewed by millions of people, so it’s crucial that only reliable,high-performance technologies are used. SEW-Eurodrive is proud to be a part of such an iconic event.”

The SEW-Eurodrive group is a global designer and developer of mechanical power transmission systems and motor control electronics.

Its broad spectrum of integrated solutions includes geared motors and gear units, high torque industrial gear units, high-efficiency motors, electronic frequency inverters and servo drive systems, decentralised drive systems, plus engineered solutions and after-sales technical support/training.

SEW-Eurodrive Pty Ltd
Ph: 03 9933 1000