DMG/Mori Seiki has big expansion plans in Australia

For DMG/Mori Seiki Australia, Austech 2011 proved to be a winner, with more than 10 machines sold over the four days of the show.

At the DMG/Mori Seiki stand over 1000 trade visitors sought information on trend-setting technologies as well as on industry-focused solutions for the aerospace, automotive, medical and mining sectors.

German machine tool builder GILDEMEISTER AG commenced joint sales and services with the Japanese machine tool manufacturer Mori Seiki Co Ltd in Australia on March 1 last year.

The joint company DMG/Mori Seiki Australia plans to increase its market share in Australia and NZ to more than 50 per cent in the next one or two years, says Dr Jens Hardenacke, CEO - Cooperation Markets at DMG/Mori Seiki.

“We plan to grow stronger than our competitors and to become the market leader in the Australian and NZ market, if not this year then latest next year and we want to manifest our position here. In terms of growth, we plan a 2-digit growth in sales within the next three years,” Dr Hardenacke says. “In the Asia-Pacific region we experienced a 50 per cent growth per year over the past two years, and we plan to grow our business by more than 50 per cent again this year. Although Europe is performing extremely well, we see greater potential in the Asia-Pacific region.”

The array of machine tools presented by DMG/Mori Seiki was one of the eye-opening exhibits at this year’s Austech exhibition in Melbourne – Australia’s premier advanced precision manufacturing and machine tool exhibition.

The 6 DMG and Mori Seiki machines on display ranged from milling centres and turn/mills to multi-axis machining centres in horizontal, vertical and universal configurations.

The newly developed DMU 65 monoBLOCK, offering the entry into the high-tech world of simultaneous 5-axis machining, generated a lot of interest among visitors and was sold off the stand.

Previously, the complexity and expense of 5-axis machine tools limited their application to only the most sophisticated and well-funded factories. Today, though, the versatile machines are finding use in shops of nearly every size and description, and advancing technology continually improves their performance.

“We see huge growth potential for our 5-axis high-end machine tools in Australia,” said Mr Hardenacke. “We exhibited the DMU 65 monoBLOCK and Mori Seiki’s X-Class series during this year’s Austech, offering a high-end machine at a better price compared to its predecessors. But we also see potential for entry-level machines, our ECOLINE. We can now attack the market from two sides, the lower-end and high-end.”

DMG Mori Seiki Australia Pty Ltd
Ph: 03 8545 0900