B2B clients have different marketing communication needs

Offering marketing services to B2B clients, is not just a matter of
preparing advertising materials, press releases or other communication
material. To be of assistance, one has to be able to offer more. And,
this is not just another service, but an ability not found in other
advertising agencies. “By this, I refer to the ability to help clients
prepare a creative brief,” said Jack Garcia, director of Sydney-based
advertising agency, JG Marketing Services.

Many years of experience in the industry “has allowed us to help
our clients get clear in their minds just what they want to achieve
with a marketing communication piece and prepare the best material to
do the job,” Garcia added.

With most clients finding themselves pressed for time, the
preparation of a proper brief is a luxury. Getting clear in one’s mind,
what communication method would be used, what the piece should achieve,
the best method to deliver this and so on requires careful
consideration over a period of time, which today’s marketing
professionals just don’t have.

Many times, we are required to do jobs, with very little by
way of brief and not always with all the background material at hand.
What we tend to do is take initial thoughts and run with the ball
explained Garcia.

“Filling in the blanks and supplying the material that will
form the crux of the marketing communication is all part and parcel of
the job”, he added. Drawing on over 25 years of experience, JG
Marketing Services is able to take most marketing communication and
advertising material requirements to a stage where the client can
usually make only minor corrections.

“It’s easier for the client to make corrections to a nearly
finished marketing communication or advertisement, than to try and put
the basic requirements of a brief together to pass on to us,” explained

Established in 1980, JG Marketing Services has been providing
advertising and marketing services, which covers all creative and
production work, including photography, printing and so on.