Minister launches new media platform
Australians want to buy locally made products. It’s a fact that research over the past decades consistently confirms.
Trouble is, it can sometimes be incredibly difficult for shoppers to find great locally made goods – whether grocery shoppers or businesses.
There are many thousand great Aussie products available, but a large number of these are not promoted as Australian.
It’s a shame, because local businesses have a unique competitive advantage over imported products and, by not clearly and effectively branding their products as Australian, miss the opportunity to reach the 65 percent of consumers who have a clear preference for buying Australian Made.
But things may soon be different, after the recent launch of a new media platform.
Australian made Media is an exciting new media platform that will produce a range of advertisements in which local products will be the heroes and the workers at those factories will be the stars.
The platform is an initiative of the not-for-profit Australian Made, Australian Grown Campaign.
Senator Kim Carr, Minister for Innovation, Industry, Science and Research launched the campaign recently at Kraft Foods, the home of Vegemite, in Victoria.
“I am a big fan of the Australian Made, Australian Grown Campaign and I’m a big fan of Australian-made products, and Australian-grown produce as well,” Senator Carr said.
“I seek them out wherever I can, but not everyone has the dedication – or the opportunity – to do that. Most Australians like the idea of buying Australian, but in a world crowded with choices, it isn’t always easy to act on that idea.
“This venture will help to promote and sell products made in Australia, by Australians, to Australians,” Senator Carr said.
“The Australian Made, Australian Grown logo is the most trusted and recognised symbol
for products that are Australian. Research shows that shoppers have a clear preference for buying locally made products, but that it is often difficult to find these goods – that is where the Australian Made logo is so valuable,” explained Ian Harrison, chief executive of the Australian Made, Australian Grown Campaign (AMAG).
“There are more than 10,000 products carrying the logo and it will be fantastic to have this new platform for promoting these products on TV, in print and online.”
Businesses should of course not only promote their products as Australian in advertisements, but also on products.
Registering to use the logo is a simple process and the low costs associated with registration allow businesses of all sizes to benefit from the use of the logo.
To learn more about the logo and how to use it, visit: www.australianmade.com.au
Australian Made, Australian Grown
Ph: 1800 350 520