With the operations of National Hire now merged with those of Coates, it makes it the sixth largest hire company in the world.
Following the merger last year of Coates and National Hire, Caterpillar equipment is now available from Coates branches throughout ACT, NSW and WA.
The existing Coates and National Hire stores are currently being rebranded, with a total of 68 Coates, The Cat Rental Store locations across ACT, NSW and WA. In other states, there is no commercial relationship between the new Coates Group and the Cat dealerships, so there is no change, although Coates is developing close relationships with those dealers with the procurement of Caterpillar equipment in those states also.
According to Kieran White, General Manager Sales and Marketing for Coates, Cat equipment began arriving at their ACT, NSW and WA stores in August last year.“We now have an extensive range of small to mid-sized Cat equipment across Australian states,” says Kieran.
“These include Skid Steer Loaders, Excavators, Motor Graders, Wheel Loaders, and Work Tools. “In fact, together with WesTrac Rental’s Fleet across the ACT, NSW and WA we have a complete selection of equipment, from a jackhammer to the largest mechanical drive mining truck in the world. The Caterpillar product is well known for its quality and it is a good fit for the Coates business, where we strive to provide a quality product with exceptional service. All the Cat machines are new or near new and undergo a rigorous maintenance check prior to each rental.”
Chris Morrison, WesTrac’s Customer Support Manager for Coates in NSW, agrees with Kieran, saying that Coates is renowned for its outstanding customer service, noting Coates ’Silver Service’.
“With so many Coates stores, customers can now access a Cat earthmoving product much more easily,” he says. “From my point of view, what we have here is an excellent opportunity to supply customers with quality, highly productive Cat equipment, backed by Coates’ competitive edge and specialised customer service. Most importantly in an economic environment where it may
make more sense to hire than acquire.”
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