none

Wise move: Kärcher industrial cleaners get a makeover

31-08-2010
by 
in 
Wise move: Kärcher industrial cleaners get a makeover
Kärcher’s famous range of professional cleaners is being re-branded in Australia under a new prominent industrial grey (anthracite) to distinguish it from the consumer range.
 
The professional range includes vehicle cleaning systems, drinking water treatment, scrubber driers, vacuum sweepers, industrial cleaning systems as well as Kärcher’s famous high pressure cleaners and vacuums.
 
Andrew Callinan, Professional Business Manager for Kärcher Australia, said that moving away from the iconic yellow represents much more than a simple stylistic change.
 
“Branding Professional in anthracite clearly separates it from the yellow of the Home and Garden products and communicates a strong sense of professionalism,” Mr Callinan said. “Kärcher Professional is a new look, with new products but the same Kärcher quality.”
 
In addition to the new-look Professional range, Kärcher will open new centres throughout Australia to “reinforce their customer-oriented approach.”
 
“The Kärcher Centres will hold the entire product range whilst offering support for dealers, retailers and the end user,” Mr Callinan said.
 
The familiar Kärcher branding is synonymous with the quality in commercial and industrial sectors. 
 
Kärcher has been a leader in cleaning technology since 1950, when the company released its first hot-water pressure washer. 
 
Kärcher Australia
Ph: 1800 675 714
 

Related news & editorials

  1. When it comes to hair restraints, the most common colour hair nets and beard covers that Harcor supply is white. In most cases this colour is ideal but there are some exceptions.
    24.02.2021
    24.02.2021
    by      In
    The colour of your disposable hygiene apparel is a significant consideration that can differ for food services and manufacturing environments.
    Harcor, a company specialising in hygiene apparel, says that it is always advisable that a manufacturer who uses disposable safety apparel considers its... Read More
  2. TRUCONNECT Remote Monitoring can be added to Konecranes equipment as well as cranes made by other manufacturers.
    24.02.2021
    24.02.2021
    by      In , In
    Nearly all industries depend on electric overhead travelling cranes (EOTs) for their heavyweight maintenance, manufacturing and process needs.
    With this resurgence in demand for EOT cranes, there is a renewed focus on achieving the highest standards of reliability, cost-efficiency and safety.
    “As... Read More
  3. Michell’s combination of the HygroCal 100 humidity validator with the Optidew 401 chilled mirror hygrometer is both reliable and affordable, placing in-house calibrations, with all their benefits, in the reach of more companies.
    24.02.2021
    24.02.2021
    by      In
    The ability to perform traceable humidity calibrations of probes in-house is now within the reach of more users – thanks to a package offered by Michell Instruments available from AMS Instrumentation & Calibration.
    The benefits of performing calibrations in-house include less process downtime... Read More
  4. BST is proud to present iBase’s SI-324 AMD Ryzen Embedded V-Series with AMD Vega GPU and Four HDMI.
    22.02.2021
    22.02.2021
    by      In
    A new digital signage player boasting superb power and features is now available from Backplane Systems Technology.
    BST is proud to present iBase’s SI-324 AMD Ryzen Embedded V-Series with AMD Vega GPU and Four HDMI.
    The SI-324 is a 4K digital signage player powered by the new AMD Ryzen Embedded... Read More
Products
Suppliers