none

WEG AND DIRECT AUTOMATION FORGE STRATEGIC PARTNERSHIP

10-02-2016
by 
in 

WEG Australia has entered into a strategic alliance agreement with Direct Automation for the sale and support of its industrial switchgear range Australia wide.

Direct Automation Pty Ltd is a direct seller of automation and industrial control products such as PLCs, switchgear, AC drives/motors, operator interfaces, and much more.

“The alliance with WEG, will enable Direct Automation to offer a complete switchgear range to our industrial controls business,” said Katie Davies, Direct Automation’s Director.

WEG is global systems supplier, providing efficient solutions including motors, VSDs, soft starters, low voltage switchgear and transformers to all market segments, employing over 30,000 staff around the world and manufacturing in excess of 10 million electric motors and one million drives per year.

"Building on Direct Automation market experience, highly efficient business model, and WEG’s fast growing product portfolio, the partnership will provide easier and quicker access to WEG products and services, meeting the high demands of the industry,” said Leandro Mattedi, WEG’s National Product Manager for Automation.

The two companies will jointly market new products and pre-packaged solutions that can substantially impact efficiency and productivity for OEM’s and switchboard manufactures.

This is expected to reduce the cost of motor control products and result in faster delivery for customers.

The partnership will enable the traditional resources of WEG Australia and the logistics of Direct Automation to focus on increasing sales and support for the full range of industrial switchgear and motor control products for industry.

WEG service technicians and support engineers are working with the Direct Automation support team to ensure strong product familiarisation.

 

Direct Automation Pty Ltd

Ph: 1800 633 040

www.directautomation.com.au

Related news & editorials

  1. 15.09.2020
    15.09.2020
    by      In , In , In
    It may be seen as a bit of an irony to suggest that there has never been a much better time for manufacturing business to bask in the glory of public attention, especially during a time of COVID-19 pandemic.
    But according to Chief Executive Innes Willox from peak employer AiGroup, it is a time for... Read More
  2. 15.07.2020
    15.07.2020
    by      In , In
    St.George Chief Economist Besa Deda offers a renewed outlook for the Australian manufacturing sector as the fallout from the coronavirus pandemic continues.
    When COVID-19 hit the world in early 2020, economies were shattered as lockdowns forced social distancing and mass business closures. The... Read More
  3. 15.07.2020
    15.07.2020
    by      In , In , In
    Digitalisation and the acceleration of globalisation over the last two decades has offered Australian customers convenience and greater choice. Many local brands have taken a hit where international goods have succeeded due to their price competitiveness.
    While the COVID-19 pandemic has caused... Read More
  4. 09.03.2020
    09.03.2020
    by      In
    South Australia boasts a highly skilled and educated workforce, a renewed focus on entrepreneurship and innovation, and multi-billion-dollar defence industry contracts.
    The state’s world-class research institutions and universities, an investment in skills and the development of entrepreneurial... Read More