none

WEG AND DIRECT AUTOMATION FORGE STRATEGIC PARTNERSHIP

10-02-2016
by 
in 

WEG Australia has entered into a strategic alliance agreement with Direct Automation for the sale and support of its industrial switchgear range Australia wide.

Direct Automation Pty Ltd is a direct seller of automation and industrial control products such as PLCs, switchgear, AC drives/motors, operator interfaces, and much more.

“The alliance with WEG, will enable Direct Automation to offer a complete switchgear range to our industrial controls business,” said Katie Davies, Direct Automation’s Director.

WEG is global systems supplier, providing efficient solutions including motors, VSDs, soft starters, low voltage switchgear and transformers to all market segments, employing over 30,000 staff around the world and manufacturing in excess of 10 million electric motors and one million drives per year.

"Building on Direct Automation market experience, highly efficient business model, and WEG’s fast growing product portfolio, the partnership will provide easier and quicker access to WEG products and services, meeting the high demands of the industry,” said Leandro Mattedi, WEG’s National Product Manager for Automation.

The two companies will jointly market new products and pre-packaged solutions that can substantially impact efficiency and productivity for OEM’s and switchboard manufactures.

This is expected to reduce the cost of motor control products and result in faster delivery for customers.

The partnership will enable the traditional resources of WEG Australia and the logistics of Direct Automation to focus on increasing sales and support for the full range of industrial switchgear and motor control products for industry.

WEG service technicians and support engineers are working with the Direct Automation support team to ensure strong product familiarisation.

 

Direct Automation Pty Ltd

Ph: 1800 633 040

www.directautomation.com.au

Related news & editorials

  1. 14.06.2019
    14.06.2019
    by      In
    The University of Western Australia and its partner organisations will receive $67.5 million in overall funding for world-class equipment to advance scientific research in Western Australia and support WA jobs in STEM industries.
    The State Government has committed $10.5 million over the next three... Read More
  2. 11.06.2019
    11.06.2019
    by      In
    New data from the Australian Bureau of Statistics confirm that manufacturing employment is on the rise again. Although the total number of filled jobs in the sector declined from 900,000 in March 2014 to 880,000 in March 2019, the recent trend has been upwards and accelerating, with the total... Read More
  3. 04.06.2019
    04.06.2019
    by      In
    A novel Silicon Valley financial technology product has been launched in Australia following huge success in the USA. PayActiv is a mobile app based “financial wellness” product that gives employees immediate access to earned-but-unpaid wages, helping them to avoid financial stress.
    Working on the... Read More
  4. 03.06.2019
    03.06.2019
    by      In
    The uncertainty factor of the now decided federal election cast a damper on Australian manufacturing during May, with the Ai Group Performance of Manufacturing Index dropping from April’s high of 54.8 to 52.7 points in May, indicating that the rate of growth has slowed.
    Nonetheless, growth it still... Read More