none

WEG AND DIRECT AUTOMATION FORGE STRATEGIC PARTNERSHIP

10-02-2016
by 
in 

WEG Australia has entered into a strategic alliance agreement with Direct Automation for the sale and support of its industrial switchgear range Australia wide.

Direct Automation Pty Ltd is a direct seller of automation and industrial control products such as PLCs, switchgear, AC drives/motors, operator interfaces, and much more.

“The alliance with WEG, will enable Direct Automation to offer a complete switchgear range to our industrial controls business,” said Katie Davies, Direct Automation’s Director.

WEG is global systems supplier, providing efficient solutions including motors, VSDs, soft starters, low voltage switchgear and transformers to all market segments, employing over 30,000 staff around the world and manufacturing in excess of 10 million electric motors and one million drives per year.

"Building on Direct Automation market experience, highly efficient business model, and WEG’s fast growing product portfolio, the partnership will provide easier and quicker access to WEG products and services, meeting the high demands of the industry,” said Leandro Mattedi, WEG’s National Product Manager for Automation.

The two companies will jointly market new products and pre-packaged solutions that can substantially impact efficiency and productivity for OEM’s and switchboard manufactures.

This is expected to reduce the cost of motor control products and result in faster delivery for customers.

The partnership will enable the traditional resources of WEG Australia and the logistics of Direct Automation to focus on increasing sales and support for the full range of industrial switchgear and motor control products for industry.

WEG service technicians and support engineers are working with the Direct Automation support team to ensure strong product familiarisation.

 

Direct Automation Pty Ltd

Ph: 1800 633 040

www.directautomation.com.au

Related news & editorials

  1. 03.12.2018
    03.12.2018
    by      In
    Australian manufacturing continues to grow, according to the Ai Group’s latest Performance of Manufacturing Index, but the figures show some worrying signs. The Australian PMI for November 2018 remained in positive territory at 51.3, but at a full seven points below the previous month, this is the... Read More
  2. 20.11.2018
    20.11.2018
    by      In
    All Australian states and territories recorded an increase in gross state product in 2017-18, according to the latest figures from the Australian Bureau of Statistics. The ACT, Victoria, Queensland and Tasmania exceeded the national gross domestic product growth rate of 2.8%, while New South Wales... Read More
  3. 14.11.2018
    14.11.2018
    by      In
    Although Australia’s small and medium-sized businesses generate employment, drive innovation and boost competition, it has always been difficult for them to get credit finance from banks, especially in the past few months, due to the royal commission into financial services, stricter loan... Read More
  4. 01.11.2018
    01.11.2018
    by      In
    The growth of the manufacturing sector continued through October 2018, with the Ai Group’s Performance of Manufacturing Index holding firm at 58.3, just a tick below September’s rating of 59. The 25th consecutive month of PMI ratings above 50 (indicating growth) comes with further encouraging... Read More