Published 28-05-2020
| Article appears in June 2020 Issue

VIRTUAL EXPO TO SHOWCASE AGRICULTURAL MANUFACTURING

27-05-2020

The Australian Made Campaign has teamed up with Primex Field Days to support and further promote the growth of the Australian agriculture sector.

Primex Field Days, traditionally held at Casino in the NSW Northern Rivers, is one of Australia’s most diverse agricultural events. It aims to bring together city and rural communities to showcase sustainable Australian primary production.

“Australian Made is delighted to welcome Primex Field Days on board,” says Australian Made Campaign chief executive Ben Lazzaro.

“The demand for quality Australian Made agricultural machinery and clean, green produce continues to grow, and Primex Field Days allows exhibitors and attendees to participate in that growth.”

The inclusion of the Australian Made logo in the event will only help to enhance the success story of Australian agriculture, he says.

Primex Field Days evolved from a localised event into one of the country’s leading primary industries expos. It now hosts more than 400 exhibitors and is attended by over 25,000 visitors each year.

“We are thrilled to be partnering with the Australian Made Campaign to continue to support Australia’s local farming community in our world-class ‘food bowl’,” says Bruce Wright, director of Primex Field Days.

“Primex supports Australian agricultural manufacturers and producers on both a national and international level. Being one of Australia’s largest agricultural and primary industry events is what sets us apart from other events.”

The current restrictions caused by COVID-19 have forced Primex Field Days to adopt a virtual event business strategy. The next physical show is planned for 10-12 September 2020.

“We have all had to modify and rethink how we go about business due to COVID-19,” Wright says.

“This year we are excited to launch Primex’s Online Business Hub, a first for any field days event. The ‘virtual expo’ is designed to support all of our stakeholders and help local producers connect and do business.”

Primex’s Online Business Hub runs through to June, with visitors able to attend at primex20.mapyourshow.com.

For more information on Primex, visit primex.net.au. For a list of authentic Australian Made products, visit australianmade.com.au.

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