none

Toyota urges motorists to Buy Australian

31-08-2010
by 
in 

 

Toyota has embarked on a major Buy Australian initiative by offering zero per cent finance across the entire range of Australian built vehicles. 
 
The special comparison interest rate applies to current-generation Camry, Camry Hybrid and Aurion sedans, which are built in Toyota's manufacturing plant at Altona in Melbourne's west.
 
The finance offer is a means of demonstrating Toyota's confidence in its locally manufactured cars as they compete head-to-head with imports that benefit from the strong Australian dollar.
 
Zero per cent finance will appeal to new car buyers by lowering weekly repayments.
 
Toyota's executive director sales and marketing Matthew Callachor said the finance offer was an extension of the company's recently announced Local Pride campaign.
 
"Zero per cent is a way to encourage Australians to rediscover the value and other attributes of cars we build here," he said.
 
"It means more Australians than ever will be able to experience the style, driving appeal, advanced features and quality of Toyota cars that are built with passion and pride."
 
Toyota has a substantial investment in people and facilities at its Australian operations and produces more cars in this country than any other car maker.
 
"Over many years, we have successfully exported several times more Australian built Toyota cars than we sell locally," Mr Callachor said.
 
"Our long-term aim is to shift this balance closer to 50:50. We are supporting that objective by reminding local motorists that Camry and Aurion are built by Australians for Australians."
 
Toyota has built almost three million cars in Australia since local manufacture began 49 years ago.
 
Toyota Australia employs more than 4000 people and last year built 96,618 vehicles at Altona.
 
The company will commission its new $330 million engine plant at Altona late this year.

Related news & editorials

  1. 20.09.2018
    20.09.2018
    by      In
    Control Logic has set its sights on expansion, with a new leadership team incorporating key roles in products and marketing, sales and development, and operations and services. The move aims to increase the company’s skill set and focus to drive innovation and expand the company’s expertise and... Read More
  2. 19.09.2018
    19.09.2018
    by      In
    The Australian Made Campaign is providing some valuable support for the nation’s furniture manufacturers with its latest initiative, which urges local buyers to ‘take comfort in their purchase’ and choose genuine Aussie furniture, bedding and furnishings this spring.
    According to Australian Made... Read More
  3. 12.09.2018
    12.09.2018
    by      In
    Siemens has unveiled its new manufacturing facility in Yatala (Queensland), which has been set up to support the growing global demand for the locally developed Fusesaver medium-voltage circuit breaker.
    The new factory is part of an ongoing $25 million investment in manufacturing and research of... Read More
  4. 11.09.2018
    11.09.2018
    by      In
    APS Industrial has relocated its Melbourne base into an all-new 4500m2 head office and national distribution centre in Rowville. The new facility includes an interactive product showcase room and state of the art conference facility.
    According to APS Industrial MD David Hegarty, “Since our launch... Read More