none

Toyota launches local pride campaign

31-08-2010
by 
in 
Toyota launches local pride campaign

Toyota Australia has launched a new campaign to promote the passion and pride behind the people that build its locally manufactured cars.

Supported by the tagline Built by Australians for Australians, the campaign features six employees and provides insights into what it takes to build a car – quality, passion and determination.

Scott Thompson, Toyota's Division Manager National Marketing, said the campaign would provide the general public with a new perspective of our locally built Camry, Camry Hybrid and Aurion vehicles. 

"What better way to promote locally built vehicles than to hear from the people that build them," Mr Thompson said.

"The six employees that feature in our campaign all nominated themselves because they are proud to play a part in making something bigger. They have all physically touched and put their heart into making every vehicle that leaves our plant.

"You can't escape the passion in their voice or look of pride when they are going about their day-to-day job. They are the people that make Toyota what it is today and we are incredibly fortunate to have such a dedicated and passionate workforce."

Toyota Australia employs more than 4000 people and last year built 96,618 vehicles at its Altona manufacturing plant in Victoria.

The one minute TV commercial can be viewed at http://www.toyota.com.au/toyota-tv/LM-pride.
 

Related news & editorials

  1. 22.01.2019
    22.01.2019
    by      In
    The Waste Management Association of Australia (WMAA) became the Waste Management and Resource Recovery Association of Australia (WMRR) on 1st January 2019.
    The new name was chosen by the association's members to reflect the needs of a diverse and growing membership and to acknowledge the increasing... Read More
  2. 22.01.2019
    22.01.2019
    by      In
    The Australian Made Red Energy Foundation Cup gives children aged 13 and under from regional and rural Australia the opportunity to participate in competitive tennis at the highest level. The tournament forms part of the Australian Made Summer of Tennis.
    New South Wales claimed the 2019 title over... Read More
  3. 22.01.2019
    22.01.2019
    by      In
    Online registrations are now open for Austech 2019, Australia’s premier advanced manufacturing and machine tool exhibition, set to take place at Melbourne Convention & Exhibition Centre from 14th to 17th May.
    The opening of registrations marks a significant milestone in the build-up to this... Read More
  4. 21.01.2019
    21.01.2019
    by      In
    Australia’s largest automotive industry event heads to Melbourne in 2019, with the Australian Auto Aftermarket Expo running at the Melbourne Convention & Exhibition Centre from Thursday 4th to Saturday 6th April. The event will feature more than 400 exhibitors and upwards of 10,000 professional... Read More