video-banner
none

Toyota launches local pride campaign

31-08-2010
by 
in 
Toyota launches local pride campaign

Toyota Australia has launched a new campaign to promote the passion and pride behind the people that build its locally manufactured cars.

Supported by the tagline Built by Australians for Australians, the campaign features six employees and provides insights into what it takes to build a car – quality, passion and determination.

Scott Thompson, Toyota's Division Manager National Marketing, said the campaign would provide the general public with a new perspective of our locally built Camry, Camry Hybrid and Aurion vehicles. 

"What better way to promote locally built vehicles than to hear from the people that build them," Mr Thompson said.

"The six employees that feature in our campaign all nominated themselves because they are proud to play a part in making something bigger. They have all physically touched and put their heart into making every vehicle that leaves our plant.

"You can't escape the passion in their voice or look of pride when they are going about their day-to-day job. They are the people that make Toyota what it is today and we are incredibly fortunate to have such a dedicated and passionate workforce."

Toyota Australia employs more than 4000 people and last year built 96,618 vehicles at its Altona manufacturing plant in Victoria.

The one minute TV commercial can be viewed at http://www.toyota.com.au/toyota-tv/LM-pride.
 

Related news & editorials

  1. 26.02.2020
    26.02.2020
    by      In
    Mobile and IoT management solutions specialist SOTI has expanded its Australian and New Zealand operations due to rapid uptake of its SOTI One platform. This has seen the company’s Australian workforce grow by over 50% in the last year.
    “SOTI has made significant investments within the ANZ region,... Read More
  2. 26.02.2020
    26.02.2020
    by      In
    A young family man who believes in outstanding service with strong professional backing has taken the next step to securing his family’s future by taking on a full franchise in Perth of the national Hydraulink hydraulic hose and fittings group.
    Matt Palmer, who now heads the new Hydraulink North... Read More
  3. 21.02.2020
    21.02.2020
    by      In
    CHEP Australia has unveiled its “Plant of the Future” concept with the opening of its newly upgraded Derrimut Service Centre, one of four Australian service centres to be upgraded as part of a global plant automation strategy.
    Speaking at the opening, Phillip Austin, President, CHEP Asia Pacific,... Read More
  4. 21.02.2020
    21.02.2020
    by      In
    Reed Exhibitions Australia has officially launched its Advanced Manufacturing Expo, a Sydney based event that will alternate with the company’s National Manufacturing Week, which held biennially in Melbourne.
    Advanced Manufacturing Expo 2020 will comprise a conference and exhibition targeted at... Read More