none

Toyota launches local pride campaign

31-08-2010
by 
in 
Toyota launches local pride campaign

Toyota Australia has launched a new campaign to promote the passion and pride behind the people that build its locally manufactured cars.

Supported by the tagline Built by Australians for Australians, the campaign features six employees and provides insights into what it takes to build a car – quality, passion and determination.

Scott Thompson, Toyota's Division Manager National Marketing, said the campaign would provide the general public with a new perspective of our locally built Camry, Camry Hybrid and Aurion vehicles. 

"What better way to promote locally built vehicles than to hear from the people that build them," Mr Thompson said.

"The six employees that feature in our campaign all nominated themselves because they are proud to play a part in making something bigger. They have all physically touched and put their heart into making every vehicle that leaves our plant.

"You can't escape the passion in their voice or look of pride when they are going about their day-to-day job. They are the people that make Toyota what it is today and we are incredibly fortunate to have such a dedicated and passionate workforce."

Toyota Australia employs more than 4000 people and last year built 96,618 vehicles at its Altona manufacturing plant in Victoria.

The one minute TV commercial can be viewed at http://www.toyota.com.au/toyota-tv/LM-pride.
 

Related news & editorials

  1. 20.09.2021
    20.09.2021
    by      In
    Boeing and RMIT are joining forces in an exciting collaboration to develop local solutions for the manufacturing of space equipment.
    “Australia’s burgeoning space sector requires the production of complex, low volume, bespoke components not suited to conventional manufacturing techniques,” Boeing... Read More
  2. 15.09.2021
    15.09.2021
    by      In
    Following the ongoing situation with Covid-19 in NSW and other states, a decision has been made to reschedule Electronex – Electronics Design & Assembly Expo at Rosehill Gardens to the 5 – 6 April 2022.
    Noel Gray, Managing Director of show organiser AEE said, “we were hopeful that we would be... Read More
  3. 13.09.2021
    13.09.2021
    by      In
    The Australian Manufacturing Technology Institute Limited (AMTIL) have announced changes to the schedule for next year’s Australian Manufacturing Week (AMW) exhibition, relocating and rescheduling the event from Melbourne in March to Sydney in June.
    The AMTIL Board has decided not to proceed with... Read More
  4. 13.09.2021
    13.09.2021
    by      In
    The general public view manufacturing as vital to our nation’s economy and critical to maintaining our high-living standards according to recent research carried out by the Federal Government’s Advanced Manufacturing Growth Centre (AMGC).
    When comparing data gathered pre-COVID-19 to today, it was... Read More
Products
Suppliers