none
none

SURVEY GIVES STAMP OF APPROVAL TO AUSSIE MADE

27-06-2017
by 
in 

A recent survey conducted by Roy Morgan Research for the Australian Made Campaign has confirmed that Aussies prefer to buy Australian.

When asked: “How likely is it that you would give preference to Australian made goods and products when shopping?” 69.9% gave the iconic green and gold kangaroo the thumbs up.

“It comes as no surprise that consumers are increasingly demanding authentic, premium-quality products that originate from our clean, green environment and are made to demanding Australian standards,” said Australian Made Campaign Chief Executive, Ian Harrison.

The research confirmed that businesses making products in Australia and marketing this key point to consumers have an advantage in the marketplace.

“It makes absolute sense for businesses that produce products locally, to leverage consumer preference for Aussie products,” said Harrison. “And the best way for business to tell consumers that their products are genuinely Aussie is by branding them with the Australian Made logo.”

“The famous green and gold kangaroo logo has long been the quickest and easiest way for consumers to identify genuine Australian products. It’s instantly recognised, it’s trusted and it works. So, if it’s Australian made, say it.”

Qualifying businesses can register to use the Australian Made logo by contacting the Australian Made Campaign.

Australian Made Campaign
1800 350 520
www.australianmade.com.au

Related news & editorials

  1. Australian Made Logo
    30.01.2018
    30.01.2018
    by      In
    The Australian Made Campaign green-and-gold kangaroo logo celebrated a special Australia Day weekend this year, welcoming its 300,000th follower on Facebook. The milestone means that the logo’s Facebook following has grown by 1000 per cent over the past five years.
    Australian Made Campaign Chief... Read More
  2. Mark Nykiel
    08.01.2018
    08.01.2018
    by      In
    Mark Nykiel has been appointed Chief Executive Officer of Vinidex, the leading supplier of pipe and fittings systems to the plumbing, civil, mining, irrigation, gas, hardware, rural, energy and infrastructure markets. He replaces Colin Weatherstone who is retiring after four and a half years with... Read More
  3. Maintenance is important
    12.12.2017
    12.12.2017
    by      In
    There’s no getting away from the simple fact that all machinery requires some degree of maintenance. But too many Australian companies – large and small – are cutting corners when it comes to looking after their most important assets.
    Whether it’s a log-book 10,000km service on the family car or a... Read More
  4. 08.12.2017
    08.12.2017
    by      In
    Trailer manufacturer MaxiTRANS has stepped up its charitable work in the run up to Christmas, with a number of initiatives aimed at helping the homeless and less fortunate.
    The company was approached by the OnTrack Foundation asking for assistance with its Soup Bus after-dark meal service that... Read More