The Australian Made Campaign has welcomed proposed amendments to food labeling laws making it easier for consumers to identify genuine Australian made products.
The Senate Committee for Rural and Regional Affairs recently rejected a draft Food Labeling Bill in its current form and recommended that:
- The Government should consider developing a more effective country of origin (CoOL) framework (including a more effective definition of 'substantially transformed'), which better balances the interests of consumers, primary producers and manufacturers
- The Government should consider creating a “negative list” for processes that do not satisfy the “substantial transformation” test
- The Government should develop a public education campaign for new CoOL guidelines.
Australian Made Campaign Chief Executive Ian Harrison said AMAG supported all these recommendations.
“It is encouraging that our voice has been heard and our suggestions have been taken onboard,” Mr Harrison said.
“If implemented, these recommendations will make it easier for consumers to identify genuine Aussie products and build greater confidence back into Australia’s food labeling system. Our hope is that the Government will act on these recommendations swiftly, to make it more difficult for products with high imported content and minimal local processing to pass themselves off as Australian.
“In the meantime, consumers should look for the green-and-gold AMAG logo when they shop to be sure they are buying genuine Aussie products and produce.”
The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trademark for genuine Australian products and produce.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited.
More than 1700 businesses are registered to use the AMAG logo, which can be found on more than 10,000 products sold here and around the world.