The past few years have seen big changes come to the manufacturing industry and amidst many negative predictions that have not come to pass we are still seeing a positive future.

In 2014 we predicted the next few years would see Australia put under increasing pressure by low cost offshore manufacturing.

These pressures have taken their toll on our steel and our automotive industries, but we have come back swinging.

Our response has been to refocus on the things that set us apart: technologically advanced manufacturing and close-to-home production.

And this shift has led to a demand for a more skilled workforce. People are beginning to see the numerous career opportunities that advanced manufacturing can offer.

This is a shift we can not take for granted.

A core component of training and recruitment is outreach, and that is exactly what we need more of to defeat manufacturing's 'image problem'.

Manufacturing encompasses far more than metalworks and welding, but the public image is slow to adapt.

As I have said before, students and job seekers should be made aware that the manufacturing sector can provide good pay, stability, and long-term employment.

At a time when the future looks uncertain for many people, this reliability is exactly what is needed.

Not only that but manufacturing is increasingly part of the cutting edge of technology, and the manufacturers of the future will be working on applications sure to challenge the best and brightest amongst us.

It has been heartening to see both Labor and Liberal governments step up to the plate and act on behalf of our national industries.

Their focus must turn to more than grants and projects, however. A sustained effort to promote the rich and complex reality of the manufacturing industry will be crucial for the next decade of growth.

Let the younger generation know that if they want to work in a secure industry and be well rewarded for tackling the the important technological and logistical challenges of the future, manufacturing is the place to be.

Related news & editorials

  1. 08.10.2019
    by      In
    While viewing the rough cuts of the first of our documentary videos on workplace safety, I have been staggered by some of the statistics that the production team have gathered concerning workplace fatalities. And frankly they are still way too high.
    We do tend to think of today’s Australia as... Read More
  2. 29.07.2019
    by      In
    As a small business owner myself, I can fully sympathise with the problems of small businesses in keeping control of cashflow thanks to late payments. And if the results of the latest survey by business software company Xero are to be believed, the situation is getting worse.
    So it is great to see... Read More
  3. 19.06.2019
    by      In
    Over the past few weeks, it’s been interesting in a changing industry to reflect on the resurgence of the traditional aspects of our business. For while Australian manufacturing is evolving into its new shape in the 21st century, the way the industry takes itself to market is showing that the old... Read More
  4. 29.04.2019
    by      In
    It does rather seem that there is a commemorative or celebrative day for just about everything these days, but some of these are more important than others. So for every World Biscuit Day (coming up on the 29th May) there is one that has a more serious and relevant message.
    Thursday 2nd May 2019... Read More