video-banner
none

SOFT DRINKS COMPANY UNLEASHES TURTLE IN OCEAN CLEAN-UP

18-10-2018
by 
in 

Amidst global concern about plastic waste in the world’s oceans, it is rather ironic that it is a soft drinks company that is actually doing something about the problem. SodaStream International, which has always taken a different approach to the soft drinks market, is now taking a different approach to cleaning up the mess with the launch of its Holy Turtle.

The Holy Turtle is a massive ocean contraption designed to clean plastic waste from open waters. The innovative device will be initially piloted today in the Caribbean Sea, off the coast of Honduras, as part of a bold ocean clean-up lead by CEO Daniel Birnbaum. This is the first-known attempt of a commercial company to undertake a physical clean-up of plastic waste from open waters.

The Holy Turtle is a 300-metre-long floating unit designed to be gently towed by two marine vessels along kilometres of open waters. The contraption is uniquely engineered to capture floating waste while its large vent holes avoid damage to wildlife. The device design was inspired by the spill containment systems used in the oil industry.

The initiative for the Holy Turtle comes from SodaStream CEO, Daniel Birnbaum, who says: "We can't clean up all the plastic waste on the planet, but we each need to do whatever we can. The most important thing is to commit ourselves to stop using single-use plastic."

The plastic pollution collected by the Holy Turtle will be used to create an exhibition to raise awareness and educate consumers around the world toward reducing consumption of single use plastic in all forms including plastic cups, straws, bags and bottles.

 

Related news & editorials

  1. 21.02.2020
    21.02.2020
    by      In
    CHEP Australia has unveiled its “Plant of the Future” concept with the opening of its newly upgraded Derrimut Service Centre, one of four Australian service centres to be upgraded as part of a global plant automation strategy.
    Speaking at the opening, Phillip Austin, President, CHEP Asia Pacific,... Read More
  2. 21.02.2020
    21.02.2020
    by      In
    Reed Exhibitions Australia has officially launched its Advanced Manufacturing Expo, a Sydney based event that will alternate with the company’s National Manufacturing Week, which held biennially in Melbourne.
    Advanced Manufacturing Expo 2020 will comprise a conference and exhibition targeted at... Read More
  3. 20.02.2020
    20.02.2020
    by      In
    Australia’s top drag racer, Jim Read, has celebrated a new sponsorship deal from the Hydraulink by setting the fastest time ever at the Sydney Dragway during testing.
    The multiple championship winner’s top fuel racer, driven by son Phil Read, blasted down the quarter mile course in 3.802s in its... Read More
  4. 20.02.2020
    20.02.2020
    by      In
    Adelaide-based company Eyre to There Aviation is aiming to become Australia’s first manufacturer of electric aircraft after signing an agreement with Slovenian designer Pipistrel for its Alpha Electro model for the flight training market.
    Eyre to There Aviation MD Barrie Rogers says his company... Read More