The Morrison Government and the Council of Small Business Organisations Australia (COSBOA) have teamed up to launch the Go Local First campaign, which highlights the vital role of small businesses in Australia’s economic recovery.
The campaign, funded by the Federal Government and coordinated by COSBOA, encourages Australians to choose local small businesses when purchasing products and services.
“Australia’s 3.5 million small businesses are the heartbeat of their local communities,” says Minister for Employment, Skills, Small and Family Business Senator Michaelia Cash.
“When they thrive, communities thrive and the national economy prospers.”
A study conducted by the C|T Group reveals broad economic improvements are the most important issues for Australians right now, after controlling the spread of COVID-19.
The research, which was commissioned by COSBOA, also shows that Aussies are spending more at local businesses since lockdowns began, but this support has been hindered by closures.
“Throughout this pandemic, these businesses have done it tough and while some sadly won’t reopen, others have adapted to serve customers and to keep staff employed,” Senator Cash says.
“Australian small businesses need local communities to back them now by ‘going local first’ when they need to buy a product or service.”
COSBOA CEO Peter Strong says a nationwide economic recovery won’t be possible without small businesses.
“Small businesses account for just over one-third of Australia’s GDP,” he says.
“We want to see Australians out supporting their local grocers, butchers, accounting and legal firms, gardeners, tradespeople and goods producers like wineries and farmers.”
When Aussies shop locally, Strong says, money stays in the community.
“This ensures local small businesses will still be there as we emerge from the COVID-19 crisis.”
The Pharmacy Guild of Australia and the nbn have signed on as ambassadors for the inaugural Go Local First campaign.
“The community pharmacy sector is unique in that it’s composed almost entirely of small businesses because most pharmacies are owned and operated by locals,” says George Tambassis, National President of the Pharmacy Guild of Australia.
“But right now they’re doing it tough, so we should be supporting them now more than ever – or we risk losing them.”
Brad Whitcomb, nbn chief customer officer, says that small businesses have a great opportunity at the moment to increase their online presence and catch a wider audience than ever.
“Our recent nbn Behavioural Change Survey highlighted a groundswell of support from consumers wanting to support local businesses online,” he says.
“The research highlights an opportunity for local businesses to strengthen their online presence and to make it easier for consumers to find their products and services.”
The Go Local First campaign will roll out over the next six months via outdoor, radio and digital advertising with its call to action for consumers to spend locally first.
For more information on the campaign visit www.golocalfirst.com.au.