Shoppers urged to buy local as Australian Made Week begins
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The first Australian Made Week kicked off on Monday, 24 May, with shoppers being urged to say “g’day” to one extra locally made or grown product per week to help boost the country’s economy over the next year.
According to recent Roy Morgan research, if every household spent an additional $10 a week on Australian Made products, it would inject an extra $5 billion into the economy each year and create up to 11,000 jobs.
Australian Made Chief Executive Ben Lazzaro said the purpose of Australian Made Week – which runs until Sunday 30 May – is to celebrate and support local makers and growers.
“It’s an opportunity to focus on the benefits of buying local and highlight that when you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain,” he said.
“Even making a small change in your weekly shopping can create a huge difference for local businesses.”
Entrepreneur, model and Australian Made ambassador Elyse Knowles is calling on everyone to get involved in Australian Made Week by seeking out and buying genuine Aussie products bearing the trusted green-and-gold kangaroo logo.
“When you’re making purchases – whether it’s flowers, bed linen, sunscreen or socks – go for Australian Made or Grown, and spread the word on your socials by posting about your buy with #AustralianMadeWeek,” Ms Knowles said.
“There are so many high-quality Australian products and we have an international reputation for having some of the highest standards in craftsmanship, safety and quality. Hopefully I can help encourage Australians to support their local communities and buy one more Australian Made product per week.”
Australian Made Week is being promoted through TV, radio, print and online advertisements featuring Ms Knowles. The TV and radio advertisements can be accessed here and here.
Australian Made wants you to get involved in Australian Made Week by downloading dedicated Australian Made Week assets for a range of marketing platforms:
Read the guidelines to learn more about how to produce the promotional items and celebrate Aussie Made Week. You can also download the working files.
Other ways to get involved in the initiative include:
- Promoting your Australian Made products alongside the Australian Made logo
- Running an Australian Made sales event and/or promotion
- Telling your Australian Made story
- Spreading the word about Australian Made Week to your customers
- Looking for and purchasing products with the green and gold Australian Made, Australian Grown logo.
As Australia’s most trusted, recognised and widely used country of origin symbol, the Australian Made logo is a highly valuable marketing asset for local business. Learn more about Australian Made Week and find genuine Aussie products at
www.australianmadeweek.com.au.
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