none

SEATFROG FROGLEAPS INTO FUNDING PARADISE

02-06-2016
by 
in 

Seatfrog is a technology company transforming the future of airline upgrades through live bidding on mobile right up to the gate, and they’ve just secured AU$1.2 million seed funding.

The funding round was led by respected London-based venture capital firm HOWZAT Partners, the investment team behind hotel metasearch business Trivago which sold to Expedia Inc in 2013 in a deal worth US$1billion.

Seatfrog unlocks revenue opportunities for airlines by auctioning premium seats — guaranteed to fly empty — right up until the time of departure. It operates unlike any other upgrade technology or platform in the market.

A world first, Seatfrog is the only mobile platform enabling airlines to extend upgrades this close to take-off, ensuring a seamless customer experience for the passengers of today and allowing anyone to secure an upgrade in just a few taps.

Seatfrog delivers superior user experience with in-app payments and new boarding passes issued direct to the passenger’s mobile for scanning at the departure gate, in one simple transaction.

The Australian startup, which launches globally this year, has already attracted the likes of former Qantas International CEO and aviation industry veteran, Simon Hickey, as an advisor.

The AU$1.2 million cash injection will bolster Seatfrog’s already impressive team, bringing together the best minds in data science and development to support the company’s accelerated growth.

“Every year, millions of premium class seats fly empty across the globe, representing billions of dollars in unrealised revenue opportunity,” Iain Griffin, CEO and co-founder of Seatfrog said.

“For airlines, ancillaries are currently estimated to be worth around US$60 billion. Seatfrog’s technology dramatically broadens the scope of this market opportunity by making upgrades seamless for passengers and maximising efficiency and profit for airlines.”

Seatfrog is already tightly integrated with airlines’ booking systems, enabling frictionless set-up in a matter of days, and ensuring a seamless customer bidding experience through the smart use of live data.

Former Qantas International CEO and Advisor to Seatfrog, Simon Hickey, said:

“Seatfrog brings a level of intelligence and capability we haven’t seen before and I’m excited to see them drive innovation with airlines.”
 

 

Related news & editorials

  1. 18.10.2018
    18.10.2018
    by      In
    New from Omron, the NX Series Safety Network Controller supports both CIP Safety and Safety over EtherCAT (FSoE) protocols enabling system builders to use a single component in the design and manufacture of machinery for application worldwide.
    When used in conjunction with Omron’s NX102 Machine... Read More
  2. 16.10.2018
    16.10.2018
    by      In
    Novaris has expanded its successful 15-year relationship with Control Logic by naming the company as a national distributor of its surge and lightning protection products in Australia.
    Western Australia, South Australia and the Northern Territory now join Control Logic’s existing networks in... Read More
  3. 16.10.2018
    16.10.2018
    by      In
    According to Ecotech, the Congrego data logger is the first data logger to be developed by the monitoring industry, for the monitoring industry, and is specifically designed for ambient air and emissions monitoring applications.
    The company originally entered the data logger market because it found... Read More
  4. 16.10.2018
    16.10.2018
    by      In
    Emerson has developed a new line of compact process instrumentation for hygienic applications designed to reduce downtime and lower production costs in the food and beverage industry. The new line comprises transmitters for pressure, temperature and level measurement.
    The Rosemount 326P is a... Read More