The Australian Made Campaign is reminding consumers to ‘remember the roo’ in the leadup to Australia Day.
“Whether shopping for snags or flags, shoppers are reminded to look for the green-and-gold kangaroo logo, which can be found on all certified Australian products in stores and online,” says Australian Made Campaign Chief Executive, Ian Harrison. He adds: “Research shows Australians love locally made and grown products because of their quality and value for money, but time-poor shoppers may not always have country of origin top of mind.”
“The Australian Made, Australian Grown kangaroo is a quick and easy point of reference for anyone with a preference for buying authentic Australian products,” says Harrison, adding that the logo also represents support for the local economy, and Australian values like mateship.
“The Australian Bureau of Statistics has forecasted unprecedented consumer spending this January, and local communities stand to benefit greatly if those dollars are tipped into items produced by our own farmers and manufacturers.”
“Our country’s pristine production regions and high quality manufacturing standards make genuine Aussie products and produce a great choice for any celebration. With so many great reasons to buy Aussie, we hope this timely reminder will encourage shoppers to ‘remember the roo’ and purchase Australian-made and Australian-grown products and produce, in the lead-up to Australia Day and beyond.”
Australian Made Campaign
1800 350 520