video-banner
none

PRINT IS ALIVE AND WELL, SAYS NEWS BOSS

26-05-2015
by 
in 

Print newspapers were a far more trusted voice than Facebook or Google, says a News Corp senior executive.

News’ group editorial director, Campbell Reid, chastised the digital giants for promoting “irresponsible behavior.”

Mr Reid reportedly told a recent gathering of News Corp executives and senior editors that there would be renewed attention on the print side of its business and we should all be wary of digital sites parading as a valuable new service.

Reid’s comments were published in the News-owned The Australian.

He reportedly said that although the likes of Facebook and Google offered an exciting way to interact with an audience, they could easily be manipulated for evil too.

“Facebook is not a media company and Google says their intention is to do no harm, but they don’t really care when others use their channels for evil and they don’t take enough responsibility for it,” Mr Reid was quoted in The Australian.

“Digital technology is unbelievable, extraordinary and I’m its biggest fan. But it also does porn, paedophilia, cyber-bullying and the recruitment of terrorists really well,” he said.

Reid reportedly told senior executives that there would be renewed focus on its stable of print products that includes The Australian, The Daily Telegraph, The Courier Mail and The Herald Sun. He reportedly said he wanted the journalists and commentators to take a bolder stance.

Reid believed print newspapers had weathered the digital storm, had survived and found their place. He likened the “print is dead” mantra to the same argument 50 years ago when everybody was saying TV would kill off radio.

“My contention is if the digital revolution was going to kill ­papers, it would have already done so, but I think the world is coming to understand the incredible duty that a paper performs in its society,” he said.

Rather than adversaries, Reid believed that print and digital should work hand-in-hand – print uncovers the stories and digital facilitates the conversation. He cited figures that show three-quarters of the monies to newspaper businesses still come from its print editions.

He said 56 per cent of people who consumer newspapers still got their news from the print edition. Six per cent read it solely online, five per cent read it on their mobiles, while 11 per cent read it in all three formats.

Related news & editorials

  1. 23.08.2019
    23.08.2019
    by      In
    Leading gas and engineering company BOC, a subsidiary of Linde plc, has commenced Queensland’s first renewable hydrogen project at its production facility in Bulwer Island, Brisbane.
    The $3.1 million end-to-end renewable hydrogen supply project has received $950,000 of funding from the Australian... Read More
  2. 22.08.2019
    22.08.2019
    by      In
    Kingfield Galvanizing, located in the northern Melbourne suburb of Somerton, has been recognised as one of Australia and New Zealand’s most innovative companies. The prestigious annual Most Innovative Companies list, published by The Australian Financial Review and Boss Magazine, is based on a... Read More
  3. 21.08.2019
    21.08.2019
    by      In
    Australian quantum cybersecurity specialist QuintessenceLabs is leading a project to develop a new breed of microchip-scale quantum random number generators to improve IoT security.
    The consortium also includes the University of New South Wales, the Australian Semiconductor Technology Company,... Read More
  4. 20.08.2019
    20.08.2019
    by      In
    The first electric cargo van assembled by the Australian Clean Energy Electric Vehicle Group (ACE-EV) has been revealed at the Tonsley Innovation District in Adelaide’s southern suburbs.
    The venue was significant, as the innovation hub is located in the former Mitsubishi Motors main assembly... Read More