Published 19-03-2020
| Article appears in April 2020 Issue

POWERFUL LIFT TRUCK LEADER HYSTER CELEBRATES 60 YEARS OF ASIA-PACIFIC SERVICE AND SOLUTIONS LEADERSHIP

19-03-2020

A brand renowned globally for powerful, tough and reliable lift trucks backed by strong customer service partnerships, Hyster-Yale Group, Inc., is celebrating 60 years of growth since Hyster’s establishment in Australia and ongoing expansion throughout the Asia-Pacific.

The celebrations – marked with a thank you function for staff at the same Sydney HQ inaugurated in 1960 – highlight a series of company milestones and achievements that have seen the Hyster-Yale Group spread its wings locally and regionally with its global range of materials handling equipment and expanding network of strong, service-oriented dealers responsive to each unique market.

“The range available to satisfy diverse needs throughout the region now extends from the largest container handlers and reach stackers, through nearly every type and size of warehouse equipment, to lift trucks suitable for handling all types of palletised or non-palletised loads,” said Hyster-Yale Vice President, Big Trucks and Solutions, JAPIC, Mr Tony Fagg.

Hyster-Yale Asia-Pacific continues to evolve a stream of innovation, including the introduction last year of the new Hyster UT and Yale UX series diesel or dual-fuel counterbalance lift trucks, pallet trucks and stackers, which deliver an attractive, affordable and uncomplicated range for low intensity applications across many Asia-Pacific industries, including food and beverage, warehousing, manufacturing, logistics and intermodal distribution.

“Hyster’s reputation for rugged strength, reliability and service backing – originally founded on our machinery’s performance in lumber yards, ports and the military during World War II – was rapidly spreading worldwide as the Australian HQ was established in 1960,” Mr Fagg said.

By 1960, Hyster’s product line had grown from the original Hyster winches used on battlefields and the first “Handy Andy” small forklift, to a range of 130 models spanning five classes.

The company forged powerful partnerships across the globe, a process which was extended down under from those early days by the growth of a strong professional dealer and service network extending across Asia-Pacific. Mr Fagg described these as “strong relationships that are in turn backed by Hyster Asia-Pacific building relationships and partnering with customers, suppliers, dealers, and employees.”

“Our ongoing objective, now as well as then, is to offer the broadest possible range of materials handling solutions choice to customers in the region. Today, this is supplied through our long-established and expanding local dealer network and draws on the diverse capabilities of manufacturing facilities that have evolved to serve our diverse markets. Our major manufacturing facilities in America, China and Europe all produce to the standards of quality and value on which the Hyster brand was founded.”

Quality and reliability assurance have long been hallmarks of the brand. What began as a two hectare (5-acre) testing site in the US in the 1960s is now a 31.5 hectare (78-acre) facility with a wide range of testing technologies that help ensure every Hyster lift truck exceeds expectations. Hyster Asia Pacific also draws on regional product development centres for lift trucks to produce solutions that drive productivity.

A milestone in this expanding distribution process was established recently when the company complemented its network of south-east Asia dealers with the establishment of Hyster-Yale Lift Trucks Singapore Pte. Ltd.

The new entity – which replaces Hyster Singapore Pte Ltd – unites under the one roof the resources of the previously separate Hyster and Yale dealerships to create a stronger and more diverse sales and rental offering from the one outlet, offering strong product range, service and applications engineering.

“Advanced and efficient distribution and service will continue to be a keystone of our performance over our next 60 years, as we embrace the benefits of micro-distribution technologies that swiftly deliver the components needed to maintain productivity. These technologies will assist us to streamline the supply chain – eliminate entire steps in the process – and further simplify service and parts practices that enable our network to respond to customer need with even greater speed and precision,” Mr Fagg said.

“Product innovation and technology leadership that has been strongly developed in the decades since our establishment will continue to forge ahead, with a stream of new regionally responsive product that emphasises safety, energy efficiency, reliability, sustainability and advanced compliance with environmental safeguards.

“Underlying all this progress will be the tradition of Strong Partners with Tough Trucks for demanding operations anywhere. Our machinery will continue to combine innovative design, industrial-strength components, state-of-the-art manufacturing and testing – whether Hyster or Yale machinery is designed for 24/7 operation, or cost-efficient smaller operations keyed to the needs of different industries.”

An extended timeline can be viewed at the company’s website.

Hyster-Yale Asia-Pacific Pty Ltd
02 9795 3842
www.hyster-yale.com/Home/default.aspx
tony.kim@hyster-yale.com

 

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