none

POSTER CAMPAIGN TARGETS MENTAL HEALTH ISSUES ON SITE

03-09-2018
by 
in 

According to current research, workers in the construction industry are at a higher than normal risk of experiencing mental health problems. So Target Tradies is working with Black Dog Institute in a new campaign aiming to deliver positive mental health messages to construction workers throughout Australia.

The combination of Target Tradies' access to Australian construction sites with the Black Dog Institute's research into mental health will see the positive mental health messaging being rolled out across construction sites Australia-wide.

The creative posters will give construction workers pragmatic, useful, and relevant tips on how to support mental health. The aim is to help make thinking about mental health as normal as thinking about physical health and safety on site.

The posters also ask readers to "mind your mates", in a bid to reduce stigma and to get readers to support their colleague's mental health, as well as their own.

"We know that people in the construction industry have a strong culture of safety, and looking out for their mates," says Black Dog Institute research fellow Dr Mark Deady.

"We wanted to extend that way of thinking to mental health - knowing what the danger signs are, and either being there to help out a mate, or knowing where to seek help for yourself.”

The posters are designed to attract attention by using various plays on words, such as “stressed and can’t nail it?", to make the signs and symptoms of mental illness relatable and quickly understood.

Target Tradies founder Michael Blumberg says he and the company are excited to share the engaging messages across their construction sites.

"As a company, we are committed to improving awareness of physical and mental wellbeing of workers onsite. We hope that through campaigns like this, more in the industry will see how we can improve onsite safety and come on board with this great initiative.”

“We've have backed this with support and sponsorship of The Black Dog Institute since the beginning of 2018.

“Our media is uniquely placed within the construction sites, specifically in dwell spaces. Here tradies have the opportunity to read messages and hopefully act on them."

The campaign is set to roll out during September, and construction companies can get involved via the Target Tradies website.

 

Related news & editorials

  1. Catherine Velisha
    15.06.2021
    15.06.2021
    by      In , In
    A leading grower and producer of premium vegetables in Australia, Velisha Farms has long been a class act in business and the community. It should come as no surprise then that Managing Director, Catherine Velisha, has stepped up to become a safety ambassador for Worksafe Victoria.
    Ms Velisha... Read More
  2. rung covers
    15.06.2021
    15.06.2021
    by      In , In
    Along with the pain suffered and the lost time due to the seriousness of the injury, worn out, shiny, oily and greasy metal ladder rungs are among the main reasons why slipping and falling down ladders have become major concerns.
    Paints and tapes have been tried in the past but offer little long-... Read More
  3. crane
    03.06.2021
    03.06.2021
    by      In , In , In
    As industry prepares for recovery from supply chain disruption caused by the pandemic, companies face the prospect of rapidly expanding demand on lifting equipment vital to their business.
    One of the key areas where ongoing safety and reliability will need particular attention as production and... Read More
  4. Flyer
    03.06.2021
    03.06.2021
    by      In , In
    The issue of mental health and wellbeing is a major concern for Australian workplaces. Around 91% of all workers’ compensation claims involving mental health disorders between 2010–11 and 2014–15, were related to work and mental stress, according to Safe Work Australia. The World Health... Read More
Products
Suppliers