none

PACKAGING CONFERENCE TO EXAMINE CONSUMER INFLUENCE

04-03-2019
by 
in 
Shelley McMillan: "It's not just about Millennials"

In a world where the views of consumers are shaping products and packaging like never before, the AUSPACK 2019 Business and Industry Conference will feature an afternoon devoted to the impact that consumers are having on packaging.

The afternoon session of the Business Growth stream on Tuesday 26th March will commence with a keynote from Shelley McMillan, Associate Director of Consulting for Australia and New Zealand at Mintel titled “The future consumer - it's not just about Millennials”.

The presentation will look at the challenges, opportunities and paths for brands to widen their focus beyond Gen Y to a more senior audience. McMillan will discuss this demographic’s diverse segments, looking at trends and prospects for brands in targeting seniors who don’t want to be labelled as “old” but who do often have special needs.

Second up is a case study from Angeline Achariya, CEO of the Monash Food Innovation Centre, titled “Keeping up with the customers - customer driven innovation”. Achariya will talk about whether manufacturers should concentrate on keeping up with their customers than their competitors, then discuss opportunities from escalating customer expectations using specific industry case studies on successful customer-driven innovation.

Following this, a panel discussion on “The rise of the mindful consumer: consumer demands driving change in packaging and processing” will examine the consumer demands that are driving change in packaging and processing.

The closing keynote, “Strength through diversity”, will be delivered by Dr Katie Spearritt, CEO of Diversity Partners, focusing on the importance of diversity and an inclusive work environment for all organisations in the packaging and processing industry. Spearritt will share actions managers can take to break unconscious bias and stereotyped associations that inhibit diversity and innovation.

The AUSPACK Business and Industry Conference will be held at the Melbourne Convention & Exhibition Centre on Tuesday 26th and Wednesday 27th March 2019. Full details and registration are available from the AUSPACK website.

Related news & editorials

  1. 22.10.2020
    22.10.2020
    by      In
    A poll of Ai Group member companies has found a growing incidence of insurance stress related to huge price spikes, reduced coverage or an inability to secure any coverage on certain risks has afflicted more than 50 per cent of businesses.
    Following an increase in anecdotal reports, a poll of Ai... Read More
  2. 21.10.2020
    21.10.2020
    by      In
    Despite the safety and wellbeing of employees being of paramount importance to organisations across a wide range of industries worldwide, the International Labour Organisation reports that a staggering 2.3 million people a year still die due to work-related accidents, with a further 300 million... Read More
  3. 21.10.2020
    21.10.2020
    by      In
    A new report from the Climate Council has revealed Queensland has the natural resources to become a world leader in renewable energy, as well as in industries such as clean manufacturing, minerals processing and renewable hydrogen - bringing with it tens of thousands of jobs.
    The report  “Leaders... Read More
  4. 21.10.2020
    21.10.2020
    by      In
    After almost a year of being obligated to becoming COVID-19 sensitive, it is important to consider if we have developed a good understanding about the most effective way to keep surfaces free from the potential transmission of the virus.
    There is a clear difference between cleaning surfaces, as... Read More