none

ONSITE POSTER CAMPAIGNS TARGET TRADIES’ WELLBEING

18-06-2019
by 
in 

Target Tradies is a unique Australian company focused on delivering specific messaging to tradies on the job. As part of its powerful site visitation and corporate social responsibility program, it has provided pro bono production, installation and media space for Cancer Council and Black Dog Institute, placing specific messaging posters at more than 600 sites across Australia each month. The combined value of those placements has just exceeded $1 million after the first 12 months.

Cancer Council particularly needed to reach tradies, who receive five to 10 times more UV radiation than indoor workers. Similarly, Black Dog Institute, which provides support to those with depression and other mental health issues, wanted to reach tradies including construction workers, who have a higher risk of experiencing mental health problems compared with other types of work.

“We are truly grateful for the support Target Tradies has provided us,” says Cancer Council Australia CEO Sanchia Aranda. “During the past 12 months we have been able to reach tradies directly with messaging around UV protection, promoting a healthy diet, as well workplace issues like diesel fumes and dust. This unique and uncomplicated method delivers messages directly to our target audience while they are on the job.”

Fiona Treweeke, Head of Marketing at Black Dog Institute, shares a similar sentiment of appreciation for the support from Target Tradies.

“As a medical research institute, one of our major goals is to reach the 60% of people that do not seek help for depression, anxiety and suicide risk,” she says. “Target Tradies gives us an opportunity to work towards this by driving awareness and support in the construction industry where the stigma attached to mental health thrives. We’ve developed specific materials to address this and educate workers to recognise the signs when help is needed and where to get it. It’s a unique and highly targeted channel for us.”

Target Tradies Founder and Director Michael Blumberg is delighted at the success of both campaigns, and credits Ausco Modular, a business services company specialising in modular space, with enabling the company to deliver safety messaging to tradies onsite.

“Ausco Modular clearly has a long-term commitment to the safety and well-being of all workers on construction sites across Australia,” he says. “They have enabled us to place workplace safety messaging in their modular buildings, which include lunchrooms, washrooms, site offices and places where tradies check in and check out, or enjoy break time. It is here where the messages can be absorbed and processed. Ausco Modular deserves the accolades for their ongoing support which has enabled our CSR programs.

“As the issue of safety on sites continues to become more mainstream, the work that Target Tradies does, uniquely, through our site visitation model, offers construction companies further ways of engaging and communicating with their workers, beyond their internal programs.”

He says the key to keeping the efficacy of posters and messaging high is regular updates. Target Tradies’ fully certified installers spend no more than 15 minutes on site and are highly familiar with construction site environments to minimise disruptions to ongoing operations.

Target Tradies
0414 339 900
www.targettradies.com.au

Related news & editorials

  1. National Secretary Mark Diamond said while progress on an effective vaccine was encouraging, the current outbreak in Greater Sydney and emergence of a new highly infectious variant demonstrated the pandemic was far from over.
    19.01.2021
    19.01.2021
    by      In , In
    Australia’s public transport union has launched a national campaign to better protect workers who are at significant risk of death or serious illness from COVID-19.
    The Rail, Tram and Bus Union is calling for a new COVID-Vulnerable Worker Payment scheme to protect essential workers who are... Read More
  2. SMC Energy Conservation Group - Tim Ho, Mechnical Engineer and Alex Bonella, Project Engineer
    14.01.2021
    14.01.2021
    by      In , In , In
    In an exciting world first, an innovative portable Compressed Air Leakage Analyser, which does not require ‘host’ machine reprogramming, has been designed and built in Australia.
    SMC Corporation Australia New Zealand’s Energy Conservation Group has commissioned the Compressed Air Leakage Analyser,... Read More
  3. The National Drop Weight Impact Testing Facility designed to boost the structural safety of present and future high-risk infrastructure has been launched at Monash University.
    16.12.2020
    16.12.2020
    by      In , In , In
    A state-of-the-art impact testing facility designed to boost the structural safety of present and future high-risk infrastructure has been launched at Monash University.
    The National Drop Weight Impact Testing Facility (NDWITF) will have world-leading technology that can observe the behaviour of... Read More
  4. An advantage of saliva testing is that it is less invasive and easy to collect samples
    09.12.2020
    09.12.2020
    by      In , In
    With the silly season upon us, it's important to recognise the impact of drugs in the workplace.
     
    Which is best for in-house drug testing? Urine or saliva test kits?
    Employees who use drugs can have significant negative impacts on safety and productivity in the workplace.
    Recent research has... Read More