Nine out of 10 Australians believe Australia should produce more products locally as a result of the COVID-19 pandemic, according to a consumer research by Roy Morgan.
The study found 89 per cent of Australians believe manufacturing should be re-shored. Reliance on other countries topped the list of key motivations (38 per cent), followed by the creation of jobs (26 per cent), supporting Australian businesses and industry (26 per cent), as a safeguard for vulnerable international supply chains (20 per cent), and to strengthen Australia’s economy (16 per cent).
“Australia’s over-reliance on imported products has been highlighted during the COVID-19 pandemic,” says Australian Made Chief Executive Ben Lazzaro.
“This research indicates that Australians are placing priority on manufacturing self-sufficiency and job creation along with a renewed appetite to address the imbalance between locally made and imported products to ensure Australia’s long-term prosperity.”
The coronavirus pandemic has also brought into sharp focus the many benefits of buying Australian Made, Lazzaro says, as Australians navigate and adapt to a dramatically changed way of living.
“Not only do our local makers produce products made to some of the highest quality and safety standards in the world, they also create economic activity and employment opportunities.”
The preference for Australian-made products was already high before the pandemic, with Roy Morgan research in January finding 88 per cent of Australians were more likely to buy products made in Australia.
Since the pandemic, more than half of Australians (52 per cent) say they now have an even higher preference for Australian-made products.
“The impact of COVID-19 on Australians is unprecedented in so many ways, not least of which is our shopping behaviour,” says Roy Morgan CEO Michele Levine.
“More Australians are now organising delivery of products; doing online research prior to making a purchase; shopping online, both in stores they would usually visit and different stores.”
And critically, she says, since COVID-19 Australians have an ever-greater preference for Australian Made products.
The research found that since the start of the pandemic, 37 per cent of Australians are conducting more research online prior to purchasing products. Data from Australian Made’s website supports this finding, with traffic more than doubling in April to June compared to the same period prior.
The average session duration also increases by 29 per cent, with more and more Australians looking for authentic Aussie products. Total audience growth across all Australian Made’s social channels was up 467 per cent, with engagements almost tripling.
The renewed focus on buying Australian-made has also led to more Australians to check labelling, with 43 per cent of Australians now more likely to look for country of origin labels on products.
“As Australia’s only registered country of origin certification trademark, the Australian Made logo is the true mark of Aussie authenticity,” Lazzaro says.
“For more than 30 years, the logo has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government. It does this instantly and clearly, making it a powerful sales and marketing asset for authentic Aussie brands, and a helpful shopping aid for consumers around the globe.”
For Australia’s biggest online directory of genuine Aussie products, visit the Australian Made website.