NI DISTRIBUTOR TAKES ON PRIMARY ANZ ROLE

16-01-2020

National Instruments (NI) has named Braemac as the primary authorised distributor of NI products in Australia and New Zealand.

Already an NI authorised distributor, Braemac will now broaden its scope to serve all current NI customers in this region, a move that is expected to help NI fortify and further its business in Australia and New Zealand while helping customers ensure their long-term success.

According to Braemac CEO Kristen Pimpini, “Braemac is a leading distribution partner in technology solutions across Asia-Pacific. Collaborating with NI to distribute their products is an exciting addition to the Braemac portfolio, as it complements our engineering pedigree to provide value-added services to our strong customer base. We believe that continuing to deliver an effortless customer experience will help NI further fuel its investment and growth in this region.”

Joseph Soo, VP of APAC Sales at NI, adds: “NI partners play a key role in our ecosystem and are critical to our strategy. As NI expands its offerings to adapt to changing customer requirements, Braemac’s strong and established reputation in Australia and New Zealand will help us increase our presence and drive regional growth goals.”

Braemac
02 9550 6600
www.braemac.com

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