none

MOTORACTIVE PUTS DRIVE INTO MOBIL

05-08-2020
by 
in 

As MotorActive celebrates its 30th anniversary, the Australian importer and distributor will drive significantly more energy into growing the Mobile brand in Australian retail and independent workshop channels.

Arguably best known for representing the Meguiar’s car care brand, MotorActive has built the Liqui Moly business in Australia from literally nothing into a multi-million dollar lubricant success story over the last decade – all through marketing expertise and a leading sales force skilled in developing strong customer relationships.

For commercial reasons, the time has come for MotorActive to set its sights on Mobil, a brand with greater branding, reach and potential.

“Mobil has a combination of advantages unlike any other oil brand,” says Bruce Morrison, managing director of MotorActive.

“Not only is there a tremendous amount of brand equity built over many decades, Mobil has the best of both worlds with superb quality and price competitiveness that delivers great value for a premium product.”

Mobil commercialised the first full synthetic oils in 1974 and has gone on to become the world’s leading synthetic motor oil brand.

The ultimate proof of Mobil’s excellence, Morrison says, is being a factory fill for prestige marques including Mercedes-AMG, Porsche, Aston Martin, Bentley and McLaren.

“In short, we’ve chosen to work with the best, world-class, tier-one supplier,” he says.

Close OEM partnerships, rigorous lab testing and field trails enable Mobil to stay on the very cutting edge of new product and specification development. By controlling the product quality from the time it comes from its natural state through to final production, Mobil’s quality assurance is unsurpassed – and quite unlike other brands that blend purchased base stocks.

The end result for motorists is better fuel economy and engine cleanliness that is quantifiable and proven.

The solid base of retail and workshop customers built up by MotorActive over the past 12 months gives the company a solid platform to ramp-up Mobil sales even further.

The shift away from Liqui Moly also coincides with the German brand’s establishment of a local subsidiary.

“We recognised Mobil was going to be a big part of our future some time ago,” Morrison says.

“The local Liqui Moly distribution developments come as no surprise and we wish them well.”

Mobil products can be purchased through HSY or MotorActive.

MotorActive

02 9737 9422

www.motoractive.com.au

Related news & editorials

  1. 27.07.2021
    27.07.2021
    by      In
    The cost-effective new concertina doors from ATDC are manufactured to be lightweight from extruded aluminium sections and suspended from heavy duty aluminium top track. They have interlocking hinges and industrial grade heavy duty top wheel assemblies allowing the curtain to slide and retract... Read More
  2. 27.07.2021
    27.07.2021
    by      In
    Gates Australia as part of the Gates Corporation, a leading global provider of application-specific fluid power and power transmission solutions, introduces MegaSys MXT with XtraTuff Plus cover (MXT-XTP), a universally applicable hydraulic hose, featuring Gates' patent-pending wire-braid technology... Read More
  3. 27.07.2021
    27.07.2021
    by      In
    Single-Pair Ethernet (SPE) is a key technology in the advancement of the Smart Factory and Industry 4.0. It enables more consistent more efficient industrial Ethernet networks and only needs one pair of cores to transmit data.
    Previously, 2‑ and 4‑pair Ethernet cables have been the standard. By... Read More
  4. 22.07.2021
    22.07.2021
    by      In
    Control Logic is now offering the PULS PISA-B Electronic protection module. The new generation module is highly compact, with eight separated and individually adjustable channels. It delivers protection you can bank on for load circuits with different demands in 24V systems.
    A range of control... Read More
Products
Suppliers