The 2019 Australian Auto Aftermarket Expo, to be held concurrently with the 2019 Collision Repair Expo from 4th to 6th April at the Melbourne Convention and Exhibition Centre, will feature a series of informative and educational free business seminars, designed to help you build a better automotive business.
On the opening day, Thursday, April 4th at 3:15 pm, attendees will be able to learn from one of the Australian automotive aftermarket industry’s most accomplished business trainers. Rachael Sheldrick, better known as The Workshop Whisperer, brings more than a decade of sales and marketing experience specifically within the automotive repair and servicing industry.
She brings the practical experience of taking her husband’s automotive repair business from zero to sustained success by implementing marketing strategies that everyone can relate to and implement to grow their own automotive servicing and repair businesses.
Her comprehensive seminar, How To Tune Your Business For Tomorrow’s Customer, focuses on keeping your business in tune with today’s automotive aftermarket. Today’s savvy customers are looking for convenience, expertise and value from their choice of repairer. They expect you to be found online, have a great looking workshop and to speak to them in plain English about their servicing or repair requirements.
Sheldrick will explain how your business needs best practice basics and systemisation to position it as the most attractive proposition in the mind of the customer. This seminar will provide the tips needed to optimise your business for success by getting the basics right.
One factor facing the industry is absolutely certain: the rate of change and disruption caused by innovation is constantly increasing. Friday, April 5th at 11:30 am features an informative seminar led by Ryco Group Executive General Manager Amy Frangos, who will share her thoughts on how innovation will help the automotive aftermarket industry into the future.
She brings her expertise gained during a meteoric career over the last decade that has seen her occupy senior management roles in process engineering, strategy and business development, and innovation Consulting. In her current role, she has established an innovation program that centres on instilling customer focus across the entire organisation, along with business group mentoring.
This enlightening seminar focuses on the fact that innovation is here to stay and needs to be embraced by automotive service and repair businesses, no matter how large or small. It will help bring understanding and clarity to the fast-paced technological changes that are taking place in repair techniques, maintenance regimes and the lifecycle of replacement parts.