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MASTER BUILDERS TO LEVERAGE THE APPEAL OF AUSTRALIAN MADE

23-08-2017
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 Australian Made Campaign Chief Executive, Ian Harrison
Australian Made Campaign Chief Executive, Ian Harrison

A partnership between the Australian Made Campaign and Master Builders Australia aims both to boost exports and to increase the use of locally made products in the building and construction sectors.

The initiative will encourage building and construction firms to source Australian-made goods and assist local businesses in marketing their products and services to export markets.

According to Australian Made Campaign Chief Executive, Ian Harrison, Australian-made often translates to better quality and durability.

“Australia’s extremely stringent quality and safety manufacturing standards have helped establish our reputation for well-made products, that last,” says Harrison.

Recent research from Roy Morgan concluded that 75% of Australians prefer Australian-made goods, making local content an important selling factor for businesses.

“Manufacturers and developers promoting goods as genuinely Australian should leverage country-of-origin branding whenever possible,” says Harrison.

“Research shows the Australian Made logo is recognised by 99% of Australians, and has been found to increase sales in export markets as well, so it should form an important part of any marketing strategy. As a registered certification trade mark it defends the authenticity of Australian goods.”

Master Builders Australia Chief Executive, Denita Wawn, says the organisation is proud to be working with the Australian Made Campaign, adding that: “Formalising the longstanding relationship between Master Builders Australia and the Australian Made Campaign demonstrates our commitment to local industry. This initiative will greatly benefit Australian manufacturers and the broader building and construction industries.”

The Australian Made logo will be central to the branding of Master Builders Australia trade missions and exhibitions to be carried out during 2017 and 2018.

“This year’s trade missions and exhibitions will benefit greatly from the powerful message the Australian Made logo conveys,” adds Wawn.

Master Builders Australia has set up an Export Diagnostic Programme for businesses keen to participate in the export promotions. The programme assists companies in determining whether they have the right tools in place to be successful overseas, and aids in the development of export strategies.

“Leveraging Australia’s excellent reputation via events like these can help grow market share abroad, making businesses far more import-resistant,” says Wawn.

Further details on Master Builders Australia’s Export Diagnostic Programme and upcoming events can be found at www.masterbuilders.com.au.

Australian Made Campaign
1800 350 520
www.australianmade.com.au

 

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