Published 16-09-2019
| Article appears in October 2019 Issue

LIFT TRUCKS BACKED TO SATISFY A STRONG AUSTRALIAN MARKET NEED

16-09-2019

Adaptalift Group is backing the new Hyster UT and Yale UX Series lift trucks to satisfy a strong need in the Australian market for quality-engineered, cost-effective forklifts suited to lower frequency applications typically limited to 1000 hours a year.

“We’ve been an Australian Hyster dealer for many years, and we see the new UT Series forklift model opening up the opportunity to have three levels of product in markets with significant volumes, like retail, warehousing, food and beverage, and logistics,” says Steven Taylor, CEO, Adaptalift Group.

“Through our long-term relationship with Hyster-Yale Group, we were appointed as one of Hyster-Yale’s Yale dealers in Australia in 2018, and we see the new Yale UX Series as an ideal opportunity to lift the profile of Yale in key markets with lower-intensity usage forklift demands,” says Taylor.

The new Hyster UT Series and Yale UX Series diesel or dual-fuel counterbalance forklifts, pallet trucks and stackers, in six different capacities from 1.5 to 3.5t, deliver an attractive, affordable and uncomplicated range for enhanced user choice across many industries.

The new ranges provide an attractive option for customers who require quality materials handling equipment – backed by service provided by the dealer network and support of the globally leading Hyster-Yale Group – but don’t need advanced functionalities for their tasks.

Adaptalift Group is a major dealer for both Hyster and Yale in Australia, and is demonstrating its full support for the launches of the reliable new forklift ranges through strong local stock levels.

Hyster-Yale Asia-Pacific Managing Director, Tony Fagg says he’s delighted that Adaptalift is providing their full support and backing for the launch of the new ranges.

“Adaptalift has always been an innovative, forward-thinking and active dealer. They’re a highly regarded dealer and we’re already impressed with their plans to tackle new markets with the new lift truck ranges,” says Fagg.

Adaptalift Group is uniquely positioned to offer both the new Hyster and Yale lift trucks, which will add to its fleet of approximately 10,500 units across Australia, backed by a workforce of more than 400.

“Not only do the new ranges fill a gap in the market for a high quality, low usage forklift backed by reliable service, they also have outstanding features for the user. We’re impressed with the 3-piece overhead guard, comfortable seat and access step,” says Steven Taylor.

“Several Adaptalift forklift operators tested the new units and were impressed with the responsiveness of the hydraulics and smooth operation of the machine. It’s rare to find such quality engineering for low use forklifts, which I believe will be a welcome change in the market,” he adds.

Adaptalift Group
03 9547 8000
www.aalhysterforklifts.com.au

TO LEARN MORE, CONTACT

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