none

Industry urged to ‘Get The Australian Advantage’

02-06-2014
by 
in 

The Australian Made campaign has launched a new initiative to promote country-of-origin branding as a vital part of every Australian business “tool kit.”

The national campaign, to run throughout June, will call on businesses to Get The Australian Advantage and leverage shoppers’ preferences for buying Australian products.

Australian Made Campaign chief executive, Ian Harrison, said while many businesses were suffering under fierce competition from cheap imports, those making and growing genuine Aussie products had a card up their sleeve that could help them get ahead.

“Research shows that country-of-origin branding has a direct impact on purchasing behaviours, in Australia and overseas – and our reputation for making and growing products and produce is strong on both fronts, Mr Harrison said.

“The Australian Made, Australian Grown logo is by far the most recognised and trusted country-of-origin symbol for Australia.

“So we are encouraging businesses to use the logo in their marketing efforts, providing of course that their products are eligible.”

Mr Harrison said country-of-origin branding could reinforce corporate philosophies – boosting staff morale and demonstrating corporate social responsibility – and open up new business opportunities when tendering for government contracts and major projects.

“The power of country-of-origin branding should not be overlooked,” he said.   

Mr Harrison said the Australian Made, Australian Grown logo is effective in making the important connection with quality Australian products.

“It is inexpensive, and it is a great asset available to our farmers, processors and manufacturers. We are urging businesses to ‘Get the Australian Advantage’ by leveraging this powerful marketing tool.”

To find out whether your products qualify, to apply for use of the logo, or for more information, visit www.australianmade.com.au

Related news & editorials

  1. 20.09.2021
    20.09.2021
    by      In
    Boeing and RMIT are joining forces in an exciting collaboration to develop local solutions for the manufacturing of space equipment.
    “Australia’s burgeoning space sector requires the production of complex, low volume, bespoke components not suited to conventional manufacturing techniques,” Boeing... Read More
  2. 15.09.2021
    15.09.2021
    by      In
    Following the ongoing situation with Covid-19 in NSW and other states, a decision has been made to reschedule Electronex – Electronics Design & Assembly Expo at Rosehill Gardens to the 5 – 6 April 2022.
    Noel Gray, Managing Director of show organiser AEE said, “we were hopeful that we would be... Read More
  3. 13.09.2021
    13.09.2021
    by      In
    The Australian Manufacturing Technology Institute Limited (AMTIL) have announced changes to the schedule for next year’s Australian Manufacturing Week (AMW) exhibition, relocating and rescheduling the event from Melbourne in March to Sydney in June.
    The AMTIL Board has decided not to proceed with... Read More
  4. 13.09.2021
    13.09.2021
    by      In
    The general public view manufacturing as vital to our nation’s economy and critical to maintaining our high-living standards according to recent research carried out by the Federal Government’s Advanced Manufacturing Growth Centre (AMGC).
    When comparing data gathered pre-COVID-19 to today, it was... Read More
Products
Suppliers