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Iconic food brand Rosella flying high again

31-08-2010
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Iconic food brand Rosella flying high again

Australian food company Rosella has resumed production in Victoria.

Founded in 1895, the iconic company was placed in receivership in 2012, blaming competition from cheap imported products for its demise.

The new Rosella, relaunched by Australian juice manufacturer Sabrands, has already created 20 jobs in the town of Silvan.

In a recent statement, Victorian Minister for Manufacturing David Hodgett said: “For the first time, Rosella will source its tomatoes from the Goulburn Valley – a boost for local growers and their communities.”

Mr Hodgett said the Victorian Government remains committed to helping the State’s manufacturers.

“Manufacturing is a major contributor to the Victorian economy, attracting investment and creating jobs. It employs over 290,000 people or 10 per cent of the state’s workforce and contributes over $27 billion annually to the Victorian economy,” Mr. Hodgett said.

“Our food and beverage industry plays a key part in this performance – with an annual turnover of more than $25 billion, employing more than 133,000 people across the value chain and exporting to over 100 countries worldwide.”

Deputy Speaker and Local MP Christine Fyffe is urging the community to support the brand and Australian manufacturing.

“I urge all Victorians, and Australians, to get behind Rosella and give it a go. It will be the tastiest support you can give our local manufacturers,” she said.

“This relaunch is a vote of confidence for our manufacturing sector and an endorsement of our local producers and workers – a vote of confidence for the Yarra Valley.”

Sabrands acquired Rosella, a company much loved for its tomato sauce and pasta sauces, in April this year.

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