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Here’s an ideal chance to ‘build your brand’

31-08-2010
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Here’s an ideal chance to ‘build your brand’

 

Tim Beresford … ‘innovation and success’

Want to tell the world how good your business is?

Austrade, through Australia Unlimited, is giving Australian manufacturers an opportunity to promote themselves nationally and internationally by submitting stories as part of its new Building Brand Australia Program.
 
Building Brand Australia aims to recognize and promote innovative Australian businesses to a global audience. 
 
Austrade’s Executive Director of Australian Operations, Tim Beresford has invited manufacturers to submit stories of “innovation and success” to highlight their achievements.
 
Each month the Australia Unlimited content focuses on a key industry capability area. 
 
In February, the focus is on Advanced Manufacturing.
 
The most compelling stories will be published across the Australia Unlimited digital platforms including the free Australia Unlimited monthly iPad magazine, and on www.australiaunlimited.com. 
 
Individual companies and industry organisations can also apply to use the Australia Unlimited brand as part of their own marketing collateral through the brand licensing program.
 
And now is the perfect time to promote your business to the world.
 
New research rates Australia’s national image among the world’s top three. 
 
The Reputation Institute, one of the world’s leading scientific monitors of national reputation, found people from G8 developed economies rank Australia second out of 50 nations on economic factors as well as social and aesthetic ones. 
 
The Institute’s annual CountryRepTrak survey, released this month, also found people from a broader group of nations rank Australia third on the same criteria. 
 
“The more positive people are about another nation, the more likely they are to buy its goods and services. They are also more likely to study or invest money there,” Mr Beresford said. 
 
“Australia’s exporters, scientists, entrepreneurs, administrators, educators, designers, artists and humanitarians are our greatest assets. Their achievements will ultimately shape the way the world sees us, and Australia Unlimited tells these stories to a global audience.” 
 
“If you are ambitious, confident, engaged or creative in these areas, you have the qualities the Australia Unlimited brand is looking for,” he said. 
 
The Australia Unlimited App and iPad magazine can be download free from the App Store, or follow @AusUnlimited on Twitter. 
 
To submit story ideas or for more information on the brand licensing program, visit: www.australiaunlimited.com 

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