Helping local makers with flood fightback


As the devastating rain continues across Queensland and New South Wales and more clean-ups are necessary, the Australian Made Campaign (AMCL) is encouraging consumers to help local businesses fight back through its new 'Flood Fight Back' product page.

Featuring almost 900 businesses across flood-affected communities^, the page provides consumers with a way to not only discover new and exciting Australian Made products but visit the makers' and growers' websites directly. Here they can put money straight in the pockets of those that need it most. "Floods, fires, COVID-19 and lockdown restrictions, Aussie businesses have had to overcome a number of incredible challenges in the last few years," said Australian Made campaign chief executive Ben Lazzaro. "While Aussie manufacturers have demonstrated their capacity to innovate and adapt, the latest floods in QLD and NSW are a big hit to some businesses that were already hurting."

Local Mullumbimby maker and Founder of the family-run business Hemp Collective, Maxine Shea, said supporting local businesses was one way Australians could help them persevere and secure the region's future. According to Shea, "We have just been through one of the largest floods in living memory - people have lost their homes, livestock and businesses. The devastation has been heartbreaking. When you buy Australian Made, you are helping to directly support local workers, Australian families and our economy to stay strong. Australians more than ever need products they can trust that are safely manufactured to a high standard which is not only good for you… it's good for everyone.” “Buy Australian Made, support your communities far and wide. We sure the heck need it right now," she appealed. Wide local range From tapware, cookware and fire pits to pet care, swimwear and beauty products, a wide range of Australian Made goods are featured on the page.

"Australians are aware of the value that buying Australian products brings to the economy. Choosing locally manufactured goods and locally grown products helps support local communities and generate Aussie jobs. As a result, consumers are increasingly seeking out the green and gold kangaroo to help make their purchasing decisions," Lazzaro said. Underpinned by a third-party accreditation system, the green and gold kangaroo logo is Australia's most trusted and recognised country of origin symbol. Since the COVID-19 pandemic, three in five (58 percent) licenced Australian Made businesses have seen an increase in customers actively seeking, requesting, or buying more Australian Made and Grown Products**.

Almost all Australians (99 percent) recognise the green and gold Australian Made logo, with 97 percent associating it with the support of local jobs and employment opportunities, 95 percent with safe and high-quality products, 89% with the use of ethical labour and 78 percent with sustainability. Trust is also strong, with 92 percent of Australians confident products displaying the logo are made in Australia*.




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