Helping business choose the right name

26-07-2011

The Federal Government has launched a new trademark search tool to help business owners avoid the costly mistake of registering a business name that has already been trade marked.

“TM Check helps new businesses avoid these issues by identifying pending or registered trade marks that may be similar to their proposed name,” said Innovation and Industry Minister Senator Kim Carr.

“It helps take the guess work out of securing a business name and reduces the risk of a business infringing on a registered trade mark.

“Business owners need to understand, however, that business name registration doesn’t give you any legal rights. Only a registered trade mark can give you that kind of protection.”

Small Business Minister Senator Nick Sherry said choosing a name that is already trade marked can be a costly exercise for businesses sometimes resulting in hefty legal bills, drawn out disputes or even the closure of a business.

Senator Sherry said TM Check is one of a raft of new initiatives that form part of the Council of Australian Governments reforms to reduce the regulatory burden on business and to help deliver a seamless national economy that supports Australian innovators.

The project will also deliver a national online registration process for both business names and Australian Business Numbers and improve ongoing online interaction between government and business via the Australian Business Account.

And it will introduce a government online service to deliver tailored information to businesses about their regulatory requirements – licences, registrations and permits – known as the Australian Business Licence and Information Service or ABLIS.

“The initiatives will make interaction with all levels of government easier and more efficient, saving business time and money, and the TM Check is a step in the right direction,” Senator Sherry said.

TM Check has been developed by IP Australia.

Businesses can find TM Check at: http://pericles.ipaustralia.gov.au/ols/tmcheck/

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