none

THE FUTURE OF SHOES IS ALMOST HERE

23-10-2015
by 
in 

Almost 30 years ago, the future came to our tv screens, promising inside-out jeans, hovercars, expanding pizza, and hoverboards.

While nothing is stopping us from turning our jeans inside-out and taking a ride on a real-life hoverboard, our lives still feel a little empty. Something is still missing, before the future can really be said to be ‘here’.

Nike has kindly filled this void, debuting a real, functioning pair of the iconic Nike Mag self-lacing sneakers they designed to suit inhabitants of the far-off year of 2015, never thinking they would become a reality.

“We started creating a thing for fiction, and we turned it into a fact,” said Nike President and CEO, Mark Parker. 

“By imagining the future, we created a product that comes alive, with on-demand comfort and support when you need.”

The Nike Mag features the archetype innovation, the power-laces, and integrates digital tech to produce a responsive system that senses the wearer’s motion to provide real-time comfort and support.

While the full release and auctions of these limited edition shoes are slated for a 2016 spring release, there was nobody more fitting than Michael J. Fox to receive the first fully functioning pair.

When released, proceeds of the auctions will go towards supporting the Michael J. Fox Foundation, a charity dedicated to supporting and treating sufferers of Parkinson’s disease. 

Related news & editorials

  1. 20.09.2018
    20.09.2018
    by      In
    Control Logic has set its sights on expansion, with a new leadership team incorporating key roles in products and marketing, sales and development, and operations and services. The move aims to increase the company’s skill set and focus to drive innovation and expand the company’s expertise and... Read More
  2. 19.09.2018
    19.09.2018
    by      In
    The Australian Made Campaign is providing some valuable support for the nation’s furniture manufacturers with its latest initiative, which urges local buyers to ‘take comfort in their purchase’ and choose genuine Aussie furniture, bedding and furnishings this spring.
    According to Australian Made... Read More
  3. 12.09.2018
    12.09.2018
    by      In
    Siemens has unveiled its new manufacturing facility in Yatala (Queensland), which has been set up to support the growing global demand for the locally developed Fusesaver medium-voltage circuit breaker.
    The new factory is part of an ongoing $25 million investment in manufacturing and research of... Read More
  4. 11.09.2018
    11.09.2018
    by      In
    APS Industrial has relocated its Melbourne base into an all-new 4500m2 head office and national distribution centre in Rowville. The new facility includes an interactive product showcase room and state of the art conference facility.
    According to APS Industrial MD David Hegarty, “Since our launch... Read More