none

Full speed ahead for Australian Made campaign

31-08-2010
by 
in 
The Australian International Marine Export Group (AIMEX) and the Australian Made Campaign are joining forces to promote the marine export and superyacht industries.
 
The iconic green-and-gold Australian Made logo will soon be used to help brand AIMEX promotions around the world.
 
“Our focus is promoting Australian exporters globally and promoting Australia as a destination for superyachts to cruise in our waters and have their refits and repairs undertaken, said AIMEX Group CEO, Mary Ann Edwards.
 
“The Australian Made logo will play an important role in helping us to do that.”
 
The Australian Made logo is Australia’s only registered country-of-origin trademark for genuine Australian products. 
 
Associating with the logo provides a commercial advantage to Australia’s exporters, because it readily establishes a connection with Australia’s reputation for high quality, well-manufactured products.
 
Australian Made Campaign Chief Executive, Ian Harrison, said: “We are proud to have the peak body representing the Australian marine export and superyacht industries as an Australian Made Campaign Associate, and using the logo to help create opportunities for the industries in export markets. 

 
“The Australian Made logo has been used extensively in export markets around the world for over a quarter of a century, and research shows that it has proved extremely effective in connecting with Australia – which is exactly what you want a country-of-origin symbol to do.
 
“Further research has also clearly established that Australian products carrying the logo in export markets are more likely to increase sales than Australian products not carrying the logo.”
 
The AIMEX Group has been connecting Australian manufacturers of marine exports with international buyers around the world for more than 15 years. 
 
Marketing initiatives include international trade shows, media missions, the Australian Superyacht and Marine export awards, the Australian Superyacht and Marine export conference (ASMEX) and key publications. 
 
Businesses can only become members of the AIMEX Group if they manufacture in Australia.
 
The marine exports and superyachts industries generate significant export revenue for Australia.
 

Related news & editorials

  1. 23.04.2018
    23.04.2018
    by      In
    BAE Systems has formalised a deal to source almost 50,000 tonnes of Australian steel to build Future Frigates for the SEA 5000 programme, should it win the tendering process. 
    Under the agreement, Bluescope Steel and Liberty OneSteel will provide steel components for BAE's Global Combat Ship-... Read More
  2. 23.04.2018
    23.04.2018
    by      In
    Melbourne-based packaging giant Visy is aiming to rapidly increase its investments in automation, with the end goal of having a fully automated factory. 
    “We have a vision which I call the ‘lights out’ factory - a fully-automated box factory that operates in the dark because robots don’t need... Read More
  3. 23.04.2018
    23.04.2018
    by      In
    With international electric vehicles failing to make an impression on the Australian market, a local manufacturer has stepped up to the plate to provide some much-needed competition. 
    ACE Electric Vehicles is planning to produce Australian-manufacturered electric cars, with the goal of releasing... Read More
  4. 20.04.2018
    20.04.2018
    by      In
    There will be a strong Australian flavour to the Siemens stand at this year’s Hannover Messe, which begins on the 23rd April. A group group of more than 100 people will be on hand, including members of the Prime Minister’s Industry 4.0 Taskforce, customers and stakeholders from a range of... Read More