none

Experts to discuss latest challenges facing packaging industry

15-02-2010
by 
in 
Experts to discuss latest challenges facing packaging industry

The Australian Institute of Packaging (AIP) will host a technical dinner in Sydney to discuss vital issues now facing the industry.

Author Gwen Blake and packaging legal expert Sharon Givoni will give presentations at the dinner at Oatlands Golf Course on May 14.

Gwen Blake, Managing Director of Boxer & Co, will provide expert advice on the legalities and issues relating to packaging design.  

Ms Blake will discuss everything from the logo, to imagery and any claims or product benefits that are made on the pack.

Gwen has made a career of building brands from the ground up.

After studying marketing, she worked in marketing management across both big and small companies in London for 10 years.

Gwen later moved to Australia where she has worked in Sydney managing packaging design projects for leading companies including SunRice, Sanitarium, Johnson & Johnson and Pfizer. She is the author of Packaging A Punch, a beginners guide to creating packaging that stands out and gets purchased.

Sharon Givoni, Principal Solicitor at Sharon Givoni Consulting, will discuss a number of legal issues including how packaging professionals can protect their intellectual property.

Topics covered will include: Can packaging, shapes, sounds, colours and

scents be brands? How can they be protected? How did Cadbury get purple for

chocolate? What about brand names? Where do designs fit into the picture?

How close is too close if you get inspired by someone else's design?

For more information email: info@aipack.com.au or visit the events section of www.aipack.com.au to book online.

Related news & editorials

  1. 20.04.2018
    20.04.2018
    by      In
    There will be a strong Australian flavour to the Siemens stand at this year’s Hannover Messe, which begins on the 23rd April. A group group of more than 100 people will be on hand, including members of the Prime Minister’s Industry 4.0 Taskforce, customers and stakeholders from a range of... Read More
  2. 19.04.2018
    19.04.2018
    by      In
    In a move welcomed by industry leaders and the WA Government, Chevron has greenlit an expansion of the Gorgon liquefied natural gas (LNG) project offshore Western Australia’s north-west coast, promising to deliver yet more jobs. 
    The Gorgon gas project, situated about 150km north of Onslow off the... Read More
  3. 19.04.2018
    19.04.2018
    by      In
    As nations around the globe search for new ways of handling waste following China’s decision to stop processing the world’s rubbish, a South Australian man is searching for investors to help build a commercial system that converts waste plastic into biogas.
    The extension of China’s ‘Operation Green... Read More
  4. 17.04.2018
    17.04.2018
    by      In
    Standing still is never an option in the media, and that is why we’ve given the Industry Update website a fresh new look with pages that are easier to navigate as well as being easy on the eye.
    According to Publisher Scott Filby: “Like any website, ours has grown organically over the years, gaining... Read More