Cumulative global sales of Epson’s EcoTank high-capacity ink tank inkjet printers recently topped 50 million units.
Epson first launched EcoTank high-capacity ink tank inkjet printers in October 2010, in Indonesia. The company then steadily expanded the territory over which EcoTank printers were sold, reaching 170 countries and regions by last year.
As well as selling more 50 million units, by saving on plastic, which is the main component of ink cartridges, Epson estimates that CO2 emissions are about 166,000 tonnes lower than they would have been if all these units had been cartridge printers.
By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year.
As a result, Epson, which boasts strong brand recognition and an extensive product line-up, has continued to maintain the top share in the global high-capacity ink tank printer market for 10 consecutive years.
Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year. Epson’s goal in all segments now is to continue to offer far lower printing costs than its competitors and unrivalled environmental performance.
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