none
none

DYSON BLASTS INTO AUS-NZ

08-02-2018
by 
in 

Taking the Roaring Forties trip down from Britain to Australia and New Zealand, tech giant Dyson is expanding its reach and setting up a testing ground for new products in NZ. 

Their new NZ office will open in May 2018, and will provide an opening into the Australiasian market, giving it the opportunity to present new products to a limited market. 

Dyson, whose latest innovations include a high-end hairdryer, bladeless fans, and Airblade hand driers, which can dry hands in about 10 seconds, employs upwards of 10,000 people worldwide. 

The company has been represented in New Zealand by resellers, but last month registered an Auckland-based subsidiary, Dyson NZ. 

"We have gone from being a floor-care manufacture to being a true technology company," said Sydney-based managing director for Australia and New Zealand, Glenn Andrew.

"With the broad range of new technology we feel now is the right time to forge a closer relationship with our retail partners."

Current rumours (and some confirmed leaks) indicate that the company is looking to enter the electric vehicle market. If true, Australia and New Zealand would be ideal testing areas for the technology, as the EV market is currently in flux. 

Andrew said many details of the company's plans were confidential, including to him, but was confident it would bring a new twist and offer a unique product that could not be found in competing product lines. 

"We have never launched a product that isn't significantly different," he said. 

 

Related news & editorials

  1. 15.02.2018
    15.02.2018
    by      In
    Australia's deserts will soon hold hundreds of radio dishes, forming part of a global radio telescope designed to listen for signals from the start of the universe: The Square Kilometre Array (SKA). 
    When completed, the ambitious project will be the world's single largest piece of astronomical... Read More
  2. Newcastle solar farm
    15.02.2018
    15.02.2018
    by      In
    Newcastle City Council has signed a contract for the design, construction, operation and maintenance of a 5MW solar photovoltaic project as part of its plan to cut its emissions by 30% by 2020.
    The contract has been awarded to a joint venture between Carnegie Clean Energy subsidiary Energy Made... Read More
  3. 15.02.2018
    15.02.2018
    by      In
    Tomcar Australia, subject of a round of 2017 articles that labeled it as "Australia's last automotive manufacturer", has gone into voluntary administration. 
    Citing hostile investors and increasing costs of business, admistrators confirmed the turnover for Tomcar in the 2016-17 financial year was $... Read More
  4. 15.02.2018
    15.02.2018
    by      In
    An innovation hub to help Australian companies make the shift from traditional manufacturing to more advanced, value-added products has opened in Adelaide.
    The concept was first floated in 2016, and since then development has been ongoing, transforming a former car manufacturing plant into a hub... Read More