none

DYSON BLASTS INTO AUS-NZ

08-02-2018
by 
in 

Taking the Roaring Forties trip down from Britain to Australia and New Zealand, tech giant Dyson is expanding its reach and setting up a testing ground for new products in NZ. 

Their new NZ office will open in May 2018, and will provide an opening into the Australiasian market, giving it the opportunity to present new products to a limited market. 

Dyson, whose latest innovations include a high-end hairdryer, bladeless fans, and Airblade hand driers, which can dry hands in about 10 seconds, employs upwards of 10,000 people worldwide. 

The company has been represented in New Zealand by resellers, but last month registered an Auckland-based subsidiary, Dyson NZ. 

"We have gone from being a floor-care manufacture to being a true technology company," said Sydney-based managing director for Australia and New Zealand, Glenn Andrew.

"With the broad range of new technology we feel now is the right time to forge a closer relationship with our retail partners."

Current rumours (and some confirmed leaks) indicate that the company is looking to enter the electric vehicle market. If true, Australia and New Zealand would be ideal testing areas for the technology, as the EV market is currently in flux. 

Andrew said many details of the company's plans were confidential, including to him, but was confident it would bring a new twist and offer a unique product that could not be found in competing product lines. 

"We have never launched a product that isn't significantly different," he said. 

 

Related news & editorials

  1. 24.05.2019
    24.05.2019
    by      In
    Monash University’s Institute of Railway Technology (IRT) has signed a memorandum of understanding with the International Union of Railways (UIC), the worldwide professional association representing the railway sector and promoting rail transport.
    The memorandum was signed in Manila during the 2019... Read More
  2. 24.05.2019
    24.05.2019
    by      In
    New challenges are emerging as the global aerospace industry grows, and it often seems that production delays, manufacturing and materials shortages and counterfeit parts are keeping pace with advancements. Boker’s knows that aerospace original equipment manufacturers and their supply chains demand... Read More
  3. 24.05.2019
    24.05.2019
    by      In
    IPD has become the exclusive Australian distributor for AuCom Electronics, a Christchurch-based manufacturer of soft start technology and fixed speed motor control solutions. AuCom provides low to medium voltage starter solutions to suit almost any requirement in a variety of industry applications... Read More
  4. 23.05.2019
    23.05.2019
    by      In
    As a teenager, Gary Rush dreamed of driving in New Zealand’s Formula Atlantic open-wheel racing cars. Now, a generation later, he has realised his dream, driving in and winning the top single-seater award of the Matos Formula Libre Series.
    Rush won the Ultimate Echo Cup for finishing top of a field... Read More