Cutting edge business technology on display in Sydney


More than 30,000 professionals from 10 countries, 2,000 cutting-edge business technologies in four exhibition halls, 100 keynote conference speakers and over 100 Australian government politicians and officials will converge on Sydney’s Darling Harbour Exhibition Centre from May 31 to June 2 for Australia’s largest ICT event, CeBIT 2011.

CeBIT Australia will launch on Tuesday May 31 with an opening plenary session featuring keynote addresses by NSW Premier Barry O’Farrell, NSW Premier, Minister for Broadband Communications and the Digital Economy, Senator Stephen Conroy, Chief Executive, Optus, Paul O’Sullivan and Chairman and Managing Director, Siemens ANZ, Albert Goller.

CeBIT Australia 2011 will feature more than 500 exhibitors across 19 categories focusing on cloud computing, unified communications, video conferencing and security.

Companies such as Telstra, NEC, Hewlett Packard, Samsung, Dell, Acer, Schenker and Motorola will demonstrate the very latest in their technology, services and business solutions.

The comprehensive CeBIT Australia Conference and Workshop Programs will run concurrently with the Exhibition, featuring more than 100 of Australia and the world’s foremost thought leaders.

They will provide delegates the opportunity to gain deeper insights into topics such as digital marketing, cloud computing, the NBN, eCommerce or eGovernment.
CeBIT Australia introduces a number of new initiatives this year including a new partnership with the NSW Government and the Partner Country Program with Germany being the first partner. German Federal Minister for Foreign Affairs, Dr. Guido Westerwelle will attend the event with a high-ranking business and diplomatic delegation.

In its ten-year history, CeBIT Australia has developed from a comparatively small trade fair with 15,000 visitors and 380 exhibitors to the leading business event in Australasia. In 2010, the event attracted 30,462 visitors and 594 exhibitors.

CeBIT Australia delivers an annual economic boost of over A$167 million to the NSW and Australian economies.

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