none

COOKIE CONTROVERSY CRIPPLES CONSUMER CONFIDENCE

08-08-2017
by 
in 

In a surprise move, Woolworths has stopped stocking Kookas Country Cookies, despite the brand showing strong sales and being continued in Coles, IGA, and Officeworks. 

“If people don’t want to buy them, that’s fine — but we know they’re buying them in Coles and the IGAs, and I think it’s the position of the biscuits [in Woolworths that needs reviewing],” a company spokesperson for Kookas said.

“It’s so disappointing that we’ve worked so hard to get it out there. People love our biscuits and they love the idea that it’s Australian,” the spokesperson said.

In response to being taken off shelves, Kookas posted a response on social media asking customers to voice their support for the brand and call Woolworths directly. 

The company is hoping for a second chance on the shelves, explaining that despite seeing a rush of online orders this morning, a brand like Kookas needs to have strong distribution channels across the major supermarkets to succeed.

Kookas is appealing the decision in the hopes that it will be reversed, but Woolworths decisions were made on the basis of sales metrics alone, and despite customer pleas and a strong backlash, it is doubtful that anything will change. 

A spokesperson for Woolworths told The Bendigo Advertiser that the supermarket is committed to supporting Australian products.

“We work hard to ensure we are responding to our customers’ buying habits and that the products on our shelves reflect what our customers want to see,” the supermarket said.

“More than 90 percent of Kooka’s overall sales come from Victoria and Tasmania,” the spokesperson said, indicating that the brand may stay on shelves in those two states alone, rather than being removed completely. 

Related news & editorials

  1. 15.09.2021
    15.09.2021
    by      In
    Following the ongoing situation with Covid-19 in NSW and other states, a decision has been made to reschedule Electronex – Electronics Design & Assembly Expo at Rosehill Gardens to the 5 – 6 April 2022.
    Noel Gray, Managing Director of show organiser AEE said, “we were hopeful that we would be... Read More
  2. 13.09.2021
    13.09.2021
    by      In
    The Australian Manufacturing Technology Institute Limited (AMTIL) have announced changes to the schedule for next year’s Australian Manufacturing Week (AMW) exhibition, relocating and rescheduling the event from Melbourne in March to Sydney in June.
    The AMTIL Board has decided not to proceed with... Read More
  3. 13.09.2021
    13.09.2021
    by      In
    The general public view manufacturing as vital to our nation’s economy and critical to maintaining our high-living standards according to recent research carried out by the Federal Government’s Advanced Manufacturing Growth Centre (AMGC).
    When comparing data gathered pre-COVID-19 to today, it was... Read More
  4. 13.09.2021
    13.09.2021
    by      In
    Three new missions from CSIRO will grow Australia’s agriculture and food sectors targeting $20 billion by 2030.
    CSIRO Chief Executive Dr Larry Marshall said the three missions together aim to capture a $20 billion opportunity for Australian agriculture to extend its position as a world leader. “We’... Read More
Products
Suppliers