none

COOKIE CONTROVERSY CRIPPLES CONSUMER CONFIDENCE

08-08-2017
by 
in 

In a surprise move, Woolworths has stopped stocking Kookas Country Cookies, despite the brand showing strong sales and being continued in Coles, IGA, and Officeworks. 

“If people don’t want to buy them, that’s fine — but we know they’re buying them in Coles and the IGAs, and I think it’s the position of the biscuits [in Woolworths that needs reviewing],” a company spokesperson for Kookas said.

“It’s so disappointing that we’ve worked so hard to get it out there. People love our biscuits and they love the idea that it’s Australian,” the spokesperson said.

In response to being taken off shelves, Kookas posted a response on social media asking customers to voice their support for the brand and call Woolworths directly. 

The company is hoping for a second chance on the shelves, explaining that despite seeing a rush of online orders this morning, a brand like Kookas needs to have strong distribution channels across the major supermarkets to succeed.

Kookas is appealing the decision in the hopes that it will be reversed, but Woolworths decisions were made on the basis of sales metrics alone, and despite customer pleas and a strong backlash, it is doubtful that anything will change. 

A spokesperson for Woolworths told The Bendigo Advertiser that the supermarket is committed to supporting Australian products.

“We work hard to ensure we are responding to our customers’ buying habits and that the products on our shelves reflect what our customers want to see,” the supermarket said.

“More than 90 percent of Kooka’s overall sales come from Victoria and Tasmania,” the spokesperson said, indicating that the brand may stay on shelves in those two states alone, rather than being removed completely. 

Related news & editorials

  1. 15.02.2019
    15.02.2019
    by      In
    The Australian Made Campaign is doing its bit to help one of its licensees to find a local contract manufacturer. The licensee is frank green, a company that markets reusable coffee cups in Australia. And while the company currently produces all its plastic reusable cup products in Australia, it... Read More
  2. 14.02.2019
    14.02.2019
    by      In
    Boker’s, the iconic US manufacturer of precision metal stampings, washers, spacers and shims, celebrates its 100th anniversary in 2019. The year will also see the opening of a new manufacturing facility and a fresh commitment to serve international markets, including Australia.
    The company was... Read More
  3. 14.02.2019
    14.02.2019
    by      In
    Universal Robots has appointed automation industry veteran Peter Hern to the role of ANZ Country Manager.
    Hern combines extensive experience in the technology, automation and robotics industries with local knowledge of ANZ manufacturing. In his new role he will be responsible for customer support,... Read More
  4. 13.02.2019
    13.02.2019
    by      In
    With the 2019 show set to be the biggest Austech 2019 yet, organiser AMTIL has come up with a novel approach to help visitors optimise their time at the event.
    Featuring all of the key machine tool dealers, all under the one roof, Austech 2019 will showcase a vast array of state-of-the-art... Read More