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Consumers care about buying local: new research

31-08-2010
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Consumers care about buying local: new research

Buying Australian-made products has become more important to Australian consumers, according to new research.

The research from Roy Morgan, commissioned by the Australian Made Campaign, found consumers regularly buy local – even if it comes at a cost.

More than half of the respondents surveyed (55 percent) said that buying Australian-made had become more important to them in the last 12 months.

Only 12 per cent of respondents said they would not buy Australian products if they were more expensive.

The results are encouraging, says Australian Made Campaign Chief Executive, Ian Harrison.

“The research confirms that people are becoming more conscientious about buying local. They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities,” Mr Harrison said.

Australia’s unemployment rate rose from 5.3 percent in July 2012 to 5.7 percent in July 2013 and it is projected to rise further.

“Concern is mounting over job prospects in this country, but research like this indicates a proactive effort by consumers to turn things around,” Mr Harrison said.

The Australian Made Campaign recently launched its new website, www.australianmade.com.au, to help consumers find genuine Australian products and produce.

Featuring more than 10,000 products from thousands of Australian manufacturers, processors and producers, the Australian Made website enables consumers to quickly and easily find locally made, grown or caught products.

The website only features genuine Aussie products that have been certified to carry the Australian Made, Australian Grown (AMAG) logo – Australia’s registered country-of-origin trade mark.

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