none

CONSUMERS CAN HAVE THEIR SAY ON COUNTRY OF ORIGIN FOOD LABELLING

09-06-2015
by 
in 

Australians now have the opportunity to have their say on what they want in clearer country of origin food labelling following the launch of a new online survey.

The feedback from consumers will help design the Australian Government’s new labelling system.

The government has been consulting with industry – including growers, processors and retailers – to implement a clearer, more direct system for food labelling to give consumers the information they want in a way that is easy to read and understand.

“We have completed a two month industry consultation process, and we are now asking for consumer feedback from the very shoppers who will be in the supermarket making use of the new labels,” said Minister for Industry and Science Ian Macfarlane.

“Consumers have told us loud and clear that they want more useful food labelling, and now we want to hear from them about which options they prefer.

“Based on our consultation sessions in major capital and regional cities, we have valuable industry information on how we can implement a system that is fair and transparent for consumers without adding extra costs to business.”

Minister Macfarlane said the community survey and the Government’s market research data are crucial in defining the new framework, and this is the next step in finding a balance for industry and the consumer.

Minister for Agriculture Barnaby Joyce said the work to improve country of origin food labelling was to make sure Australians had clear and concise information about the food they buy.

“Many consumers and food producers feel strongly about the need for clearer country of origin labelling,” Mr Joyce said.

“It’s important that people can make informed choices about the food they buy at their local supermarket. We want Australians to have confidence in knowing where their food is coming from.”

A variation of the iconic green-and-gold kangaroo logo is one of six graphics consumers are being asked to choose from to act as the new mandatory country-of-origin symbol for all Australian food products.

The Australian Made Campaign, the not-for-profit organisation that administers and promotes the kangaroo logo, is calling on consumers to “Remember the Roo” and back the symbol that has been backing Aussie industry and Aussie jobs for the past three decades.

“We have been lobbying for clarity and consistency in food labelling for years now, and worked with the Government on the current proposal,” Australian Made Campaign Chief Executive, Ian Harrison, said.

“We strongly support action on food labelling and welcome the opportunity for consumers to have their say on the best system moving forward.

“There are three decades of understanding behind the Australian Made, Australian Grown logo, which is recognised by 98% of Australians, and trusted by 88% to identify genuine Aussie products and produce – we hope consumers will remember the roo and take a common-sense approach to voting.”

Mr Harrison said the rules for using the Australian Made, Australian Grown logo on food products are currently more stringent than the rules for making country-of-origin claims under Australian Consumer Law.

The Australian Made Campaign has been lobbying for that gap to be closed, and an education program to be rolled out to help increase understanding of country-of-origin claims and the value proposition of buying Australian-made and Australian-grown products.

The country of origin food labelling community survey is available at www.industry.gov.au/cool and hard copies can be requested by calling 13 28 46.

Related news & editorials

  1. 27.10.2021
    27.10.2021
    by      In
    ‘Buy Australian Now’, the latest campaign from Australian Made is urging all Aussies to support local jobs and economic recovery by backing our local makers and growers as the country begins to open up and prepare for the festive season.
    According to Australian Made Chief Executive, Ben Lazzaro,... Read More
  2. 26.10.2021
    26.10.2021
    by      In
    Work, health and safety are fundamental to our lives and are, more than ever, a central focus for organisations.
    The Hunter region in NSW is well-known for leading the way in industry; this in turn has led to the region becoming champions of WHS.
    The Hunter Safety Awards were born out of desire to... Read More
  3. 19.10.2021
    19.10.2021
    by      In
    There is no doubt that the recent AUKUS agreement between Australia, USA and the UK was a surprise to just about everyone on the planet!
    Taking a closer look into the government’s decision to commit to the AUKUS alliance, much of what has been reported by mainstream media has been inaccurate or... Read More
  4. 18.10.2021
    18.10.2021
    by      In
    Australian Resources and Energy Group AMMA welcomes today’s intervention of the Australian Government seeking to put an end to three months of damaging strikes at Fremantle Port.
    It has been reported the Australian Government has stepped in, utilising its powers under the Fair Work Act to seek an... Read More
Products
Suppliers