A lot of companies have great intentions to do their part for society, but great intentions don’t always translate to good results; Challenger is determined to change this.
Challenger is a family owned company, and their brand has been infused with strong family values from day one; through concentrated effort and careful attention to the steps needed to achieve their goals, they are surmounting the obstacles that have prevented countless other companies from achieving their social and community aspirations.
“We wanted a brand that represented something true, and meaningful. Challenger has been built to be a sustainable community returner, for the life and future of the brand. It is built to achieve, and there is enormous satisfaction in what the brand is achieving, and also giving back,” said Richard Crake, Founder and visionary leader of the Challenger brand.
Key to its consistency are four core ideals; the highest quality, an industry-best warranty, the best value, and a genuine care for the community.
At Challenger, they are determined to make these ideals a reality - to create a brand that is well and truly equipped to give back to the community and society, achieving all the great intentions they started out with.
The brand stands out from its current market (not only for its noticeable pink and purple colours) by ensuring great value for money, and ongoing charitable efforts.
Challenger’s industry-best warranty of 2-years reinforces that their manufacturing quality and safety is unlike that of its competitors - redefining the meaning of ‘value-based pricing’, yet never hindering on the highest of quality.
“Price is an important part of the sales negotiation, but it should never be at the expense of quality. There has been no doubt about the quality. Challenger has been very positively received by customers,” Richard said.
Safety flows through at all stages, from the manufacturing processes that are put in place, to the reliability for the end-user. The brand controls all aspects of their manufacturing to adhere to the highest principles of standards, and quality-control.