The Australian Made Campaign is giving a handy marketing boost to its Aussie Makers in bushfire-affected areas with the launch of its Bushfire Bounce Back webpage, which lists more than a hundred genuine Australian Made products from businesses located in bushfire-affected communities.
According to Australian Made Campaign Chief Executive, Ben Lazzaro: “The best support you can give Aussie businesses in fire-affected areas is your business. This Valentine’s Day we are encouraging consumers to put their money directly into the pockets of the people and businesses that need it most and support businesses listed on our Bushfire Bounce Back page.
“Rallying behind these businesses now and in the coming years is one of the most important things we can do. It’s been tough for many of our Australian manufacturers and growers, so we are encouraging consumers to exercise their preference for Australian products and buy local.”
Australian Made greeting cards, scented candles, handcrafted jewellery, bath bombs, vases and many other products from local manufacturers are all featured on the page.
Lazzaro also highlights the importance of buying locally sourced Valentine’s Day gifts, with many flowers imported from overseas.
“Most Australian’s would be surprised to know that their Valentine’s Day flowers have travelled thousands of kilometres to get to them. Country of origin labelling is not mandated in the flower industry, leaving many consumers unaware of where their flowers were grown. Looking for the iconic green and gold kangaroo logo is the easiest way to make sure your flowers are grown here.
“When you buy Australian Made products, you are supporting the larger Australian economy as a whole. From local growers and manufacturers to wholesalers and retailers, the flow-on effects from your purchases can be huge,” Lazzaro concludes.
Australian Made Campaign
1800 350 520