none

CAMPAIGN TO BOOST LOCAL FURNITURE MANUFACTURERS

19-09-2018
by 
in 

The Australian Made Campaign is providing some valuable support for the nation’s furniture manufacturers with its latest initiative, which urges local buyers to ‘take comfort in their purchase’ and choose genuine Aussie furniture, bedding and furnishings this spring.

According to Australian Made Chief Executive Ben Lazzaro, “Australian manufacturers are renowned for crafting some of the finest furniture and bedding products in the world and they should be celebrated.

“We are reminding consumers that they have the opportunity to take advantage of all the wonderful attributes associated with Aussie furniture, bedding and furnishings products.”

The new campaign will be rolled out using a combination of traditional, digital and social media. This will be supported new point of sale material appearing at several leading furniture and bedding retailers, including Harvey Norman, Forty Winks, Bevmarks and Berkowitz.

“Australia’s manufacturing and safety standards are high and products are made to our climate and lifestyle,” says Lazzaro. “It’s no surprise that 67 per cent [Roy Morgan Research, 2017] of Australian consumers have a preference for buying Aussie furniture, beds and home furnishings.”

 

Related news & editorials

  1. 27.10.2021
    27.10.2021
    by      In
    ‘Buy Australian Now’, the latest campaign from Australian Made is urging all Aussies to support local jobs and economic recovery by backing our local makers and growers as the country begins to open up and prepare for the festive season.
    According to Australian Made Chief Executive, Ben Lazzaro,... Read More
  2. 26.10.2021
    26.10.2021
    by      In
    Work, health and safety are fundamental to our lives and are, more than ever, a central focus for organisations.
    The Hunter region in NSW is well-known for leading the way in industry; this in turn has led to the region becoming champions of WHS.
    The Hunter Safety Awards were born out of desire to... Read More
  3. 19.10.2021
    19.10.2021
    by      In
    There is no doubt that the recent AUKUS agreement between Australia, USA and the UK was a surprise to just about everyone on the planet!
    Taking a closer look into the government’s decision to commit to the AUKUS alliance, much of what has been reported by mainstream media has been inaccurate or... Read More
  4. 18.10.2021
    18.10.2021
    by      In
    Australian Resources and Energy Group AMMA welcomes today’s intervention of the Australian Government seeking to put an end to three months of damaging strikes at Fremantle Port.
    It has been reported the Australian Government has stepped in, utilising its powers under the Fair Work Act to seek an... Read More
Products
Suppliers