Partly cloudy
26 °C
Germantown, Maryland
Partly cloudy

18:00-00:00 Sun May 20 2018
none

BUSINESSES HOP TO IT: RUSH TO BRAND PRODUCTS AS ‘GENUINELY AUSSIE’

18-09-2015
by 
in 

More Australian businesses are registering for certification schemes to demonstrate quality, safety and ethical values.

According to Australian Made Campaign Chief Executive, Ian Harrison, the average number of businesses registering to use the Australian Made, Australian Grown logo each month has almost doubled over the past year.

The not-for-profit Australian Made Campaign administers and promotes the iconic green-and-gold kangaroo, which has been used by producers and manufacturers to promote their products as genuinely Australian for nearly three decades.

“Our research shows country-of-origin is a key factor in product purchase decisions, particularly for food, and consumers are looking for goods made and grown in Australia, so it’s no surprise that businesses are keen to capitalise on country-of-origin branding,” Mr Harrison said.

“The Australian Made, Australian Grown logo is the only registered country-of-origin certification trade mark for all classes of Australian goods – as well as third party accreditation it is a powerful selling tool.”

Mr Harrison said the sharp rise in use of the logo could be largely attributed to increasing awareness of the benefits of locally made and grown goods, and the impact buying locally has on the economy, community and environment.

“Consumers might buy Aussie out of a sense of responsibility, but at the end of the day, products made and grown here are often better quality and value, and that keeps consumers coming back for more,” Mr Harrison said.

Mr Harrison says the lower Australian dollar is also helping.

“Our reputation for producing products and produce to high quality and safety standards is driving sales in Australia, but we’re also seeing a huge impact overseas – opportunities for exporters are booming,” Mr Harrison said.

“It is fantastic that after almost 30 years, the Australian Made, Australian Grown logo is still delivering significant competitive advantages for Aussie fishermen, producers and manufacturers.”

All certified Australian Made, Australian Grown and Australian Seafood products can be found online in the product directory at www.australianmade.com.au.

Related news & editorials

  1. 18.05.2018
    18.05.2018
    by      In
    The latest edition of the Methods technology and solutions e-zine from Mouser Electronics focuses on digital twinning, the latest concept for design and maintenance in Industry 4.0.
    Starting with a forward from digital twinning expert Dr Michael Grieves, Executive Director of the US Center for... Read More
  2. 17.05.2018
    17.05.2018
    by      In
    The Federal Government has released an expanded overview of its 12-year national research infrastructure investment plan, marking the “next step of the innovation and science agenda”.
    The plan, prepared jointly by Education and Industry departments, will “provide Australian researchers with access... Read More
  3. 17.05.2018
    17.05.2018
    by      In
    Victoria’s Marand has grown its customer base, securing a partnership with Rolls-Royce for construction of the MT30 gas turbine for the SEA 5000 Future Frigate project.
    Under the agreement, Marand will work with Rolls-Royce on design development, manufacture and integration of the specialised... Read More
  4. 17.05.2018
    17.05.2018
    by      In
    Pushed in part by rising energy prices, almost half of all Australian businesses are moving towards renewable energy generation, according to a new report by the Climate Council which details the increased speed of our business-led transition to renewables.
    This statistic includes those who are... Read More