none

BUSINESS PASSION MAKES CUSTOMERS FEEL LIKE FAMILY

11-07-2016
by 
in 

The customer can always tell if the employees they're interacting with aren't invested, but when they can tell you care? Their confidence in your business, and your brand, grow.

A local business matchmaker, a burger bar and heritage jewellers all have one thing in common – mastering the art of forging powerful, lasting relationships with their customers.

The trio - Sydney’s Collabosaurus, Mary’s and BUNDA - will share the secrets of their branding success at a free City of Sydney Business 101 seminar, “Cult following: your brand, your business”, on Tuesday 12 July.

The free seminar series offers practical information, creative solutions and original advice for operating a thriving business in Sydney.

“Small and medium-sized businesses are the powerhouse of the Sydney economy, representing 85 per cent of all businesses in the City of Sydney area and contributing nearly $20 million to its economy,” Lord Mayor Clover Moore said.

“The Business 101 seminars are just one of many City programs that provide businesses with invaluable insights, networks and tools for growth.”

The July seminar invites local startups, small business owners and entrepreneurs to hear from three of Sydney’s top cult brands on how a strong identity and presence make for a booming business.

Jake Smyth co-runs the Sydney burger institution called Mary’s. Its burger bars in Newtown and the city centre are hugely popular – selling 10,000 burgers a week between the two venues.

Jake will discuss the methods behind building and maintaining its large fan base.

“Our brand is more than just the logo, it’s a passion for delivering a great experience,” Mr Smyth said.

“The way we treat our staff, our customers and our products cultivates a lasting family-like connection between our business and our loyal customers.”

BUNDA retail brand manager, Rodney Hinde, said the heritage jewellers had concentrated from the outset on building a family owned jewellery house, offering very high quality hand-crafted fine jewellery through their Sydney retail stores.

Mr Hinde will share his techniques for ensuring staff deliver a brand-aligned customer experience every time.

“A successful brand is one whose business values are manifested in everything they do. Through the seminar, I look forward to lending businesses practical guidelines for effectively delivering their brand essence,” Mr Hinde said.

Collabosaurus founder, Jess Ruhfus, realised that bringing brands together is not only a good PR strategy, but also a great business venture.

Stories shared by Ruhfus on her booming one-year-old startup will demonstrate that companies do not need a budget to grow, they need to collaborate with other companies.

Collabosaurus recently coupled Topshop with a pastry shop, giving the fashion retail giant a free event caterer and the patisserie exposure to nearly 30,000 people.

“Everything you do impacts your brand, but you don’t have to go about it alone – collaborating with other brands is a great way to develop yours,” Ms Ruhfus said.

The “Cult following: your brand, your business” session will be held at Customs House from 6.30pm – 8.30pm. All sessions are free, but bookings are essential.

For more information and/or to register, visit: cityofsydney.nsw.gov.au/business/business-support/programs-and-seminars/business-101-workshops

Related news & editorials

  1. 20.04.2018
    20.04.2018
    by      In
    There will be a strong Australian flavour to the Siemens stand at this year’s Hannover Messe, which begins on the 23rd April. A group group of more than 100 people will be on hand, including members of the Prime Minister’s Industry 4.0 Taskforce, customers and stakeholders from a range of... Read More
  2. 19.04.2018
    19.04.2018
    by      In
    In a move welcomed by industry leaders and the WA Government, Chevron has greenlit an expansion of the Gorgon liquefied natural gas (LNG) project offshore Western Australia’s north-west coast, promising to deliver yet more jobs. 
    The Gorgon gas project, situated about 150km north of Onslow off the... Read More
  3. 19.04.2018
    19.04.2018
    by      In
    As nations around the globe search for new ways of handling waste following China’s decision to stop processing the world’s rubbish, a South Australian man is searching for investors to help build a commercial system that converts waste plastic into biogas.
    The extension of China’s ‘Operation Green... Read More
  4. 17.04.2018
    17.04.2018
    by      In
    Standing still is never an option in the media, and that is why we’ve given the Industry Update website a fresh new look with pages that are easier to navigate as well as being easy on the eye.
    According to Publisher Scott Filby: “Like any website, ours has grown organically over the years, gaining... Read More