The famous Australian Made, Australian Grown logo is now formally registered as a trademark in India, Australia’s fifth largest export market.
Australian businesses can now establish their locally made or grown exports to India as genuinely Australian, and enjoy legal protection under Indian law. The registration in India follows similar moves in other key export markets including USA, China, Singapore and South Korea, where the logo is widely recognised as Australia’s mark of authenticity.
“The formal registration of the logo in India now provides an essential legal framework which exporters can rely upon in the event that the logo is copied or used without proper authority,” Australian Made Chief Executive Ben Lazzaro said.
“India, which is among the fastest growing economies in the world, presents a huge opportunity for Aussie makers and growers and we’re proud to help our nation’s exporters leverage this emerging market.”
Figures from Austrade show that Australian businesses exported more than $16 trillion worth of merchandise to India during the 2017-18 financial year. These include agricultural technology and premium food and beverages, including dairy, in addition to goods from the resources division such as oil and gas.
“India will offer Australian business more potential growth opportunities over the next 20 years than any other single market,” Austrade Trade Commissioner, India and Pakistan Dr Mark Morley said.
“There's no single major market out to 2035 with more growth opportunities for Australian business than India. By 2035, the Indian economy will be one of the major poles of global economic power.”
The registration was carried out by Wrays, Australia’s largest independent intellectual property specialist firm and an Australian Made Campaign partner.
The registration covers 10 classes and a wide range of products including cleaning products, soaps, toiletries and cosmetics (class 3), pharmaceuticals, veterinary pharmaceuticals and infant formula (class 5), furniture (class 20), clothing and footwear (class 25), food and beverages (classes 29-33) and retail services (class 35).