AUSTRALIANS PREFER TO ‘BUY LOCAL’
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According to an independent Roy Morgan study, 90 per cent of Australians are more likely to buy Australian-made products than those from overseas.
“Roy Morgan’s research highlights the importance that Australians place on ‘buying local’,” Australian Made Campaign Chief Executive Ben Lazzaro says. “There is an increasing demand for authentic Aussie products produced in our clean, green environment and manufactured to our high standards.
“Awareness around country of origin labelling has increased in recent years, with more Australians wanting to know where their products come from. The Australian Made logo is the most important tool for consumers in identifying authentic Aussie products.”
Roy Morgan CEO Michele Levine explained that the data shows Australian consumers favour Aussie-made products.
“90 per cent of Australians are more likely to buy a product that is ‘made in Australia’, up from a very high 88 per cent four years ago,” she says. “Although these figures are very high across all age groups, it is those in Generation X (92%) and Baby Boomers (91%) who are even more likely to prefer Australian-made products than other generations.”
% of people more likely to buy products depending on country of origin, 2014 and 2018
Source: Roy Morgan Single Source (Australia), Oct 2013 - Sep 2014 (n=16,176) and Oct 2017 - Sep 2018 (n=15,009). Respondents were asked to indicate whether they would be more likely or less likely to buy products made in each of the following countries: Australia, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Japan, Korea, New Zealand, South Africa, Spain, Sweden, Thailand, UK, USA. The top 12 are charted here.
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